| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Our lives are governed by organizations in almost all aspects. From birth to different levels of education and work, we find ourselves in many organizational contexts. Among the reasons for the presence of many organizations in our daily lives are they provide order in the larger society and act as places to help people achieve their goals when they cannot or do not want to achieve them alone. So, it is possible to define an organization as a group of people (and systems) oriented towards a common goal.
Organizations sustain their lives through management, which can be defined as the art and science of helping people achieve their goals together. Managers determine the direction for the organization and how the goals are to be realized. More formally, managers formulate and implement strategies at all levels within an organization. While managing organizations, they need to address the behavioral dynamics within an organization. This course aims at these dynamics, which concern the individuals, practices, processes and structure. The content, readings and activities we engage in will help you better understand the elements of organizational life, and how to effectively contribute to the organizations you join. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course |
Overview of the syllabus
|
| 2) |
What is Organizational Behavior?
|
Robbins: Chapter 1 |
| 3) |
Job Performance and Organizational Attitudes
|
Robbins: Chapter 3
|
| 4) |
Personality, Individual & Cultural Values |
Robbins: Chapter 4 |
| 5) |
Perception, Learning and Decision Making |
Robbins: Chapter 5 |
| 6) |
Motivation Concepts and Applications |
Robbins: Chapters 7 & 8 |
| 7) |
Managing Groups and Teams |
Robbins: Chapters 9 & 10 |
| 8) |
Leadership |
Robbins: Chapter 13 |
| 9) |
Organizational Culture |
Robbins: Chapter 15 |
| 10) |
Organizational Culture |
Robbins: Chapter 15
Progress report submissions via Itslearning |
| 11) |
Organizational Change and Stress Management |
Robbins: Chapter 17 |
| 12) |
Quiz |
|
| 13) |
Group Presentations |
|
| 14) |
Group Presentations |
|
| Course Notes / Textbooks: |
Robbins, S. P. and Judge, T. A. (2019). Organizational Behavior, 18th Edition (Global Edition), Pearson Education. |
| References: |
Colquitt, J., Lepine, J. and Wesson, M. (2016). Organizational Behavior: Improving Performance and Commitment in the Workplace, 5th edition. McGraw-Hill/Irwin.
Periodicals including New York Times, The Economist, Bloomberg, Financial Times, etc…
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
