| Week |
Subject |
Related Preparation |
| 1) |
briefing about course, giving reading list and introduction,
tracing the first steps of philosophy before Ancient Greek. Explanation of mythology and identifing the context. First cosmological designs, preliminary thoughts about humankind |
- |
| 2) |
Ancient Greek thoughts Before Socrates, problem solving about life and existence at the tragedias
Parmenides,Platon,Socrates and after logic approaches about "good", "beauty" and existance( world od ideas, allegory of cave) |
- |
| 3) |
Parmenides,Platon,Socrates and after logic approaches about "good", "beauty" and existance( world od ideas, allegory of cave)
Thinking about freedom,happiness, good and beauty out of ethic for nikomakhos and Aristoteles |
- |
| 4) |
impact of individuality and social life at the Early christianity (nicaean consul, agustinius) differentiation between good and beauty |
- |
| 5) |
establishing world view with scolastic toughts,
invention of perspective, renaisance, reform and the rise of the individuality |
- |
| 6) |
Descartes, penetration sceptisism in to blief, necessity of intelligence for faith |
- |
| 7) |
Spinoza, first written utopias, working on potential worlds, scottich enlightment( Hume,Hobbes, Locke and social contract) |
- |
| 8) |
Enlightment!Necessarily Kant! Sapere aude!
Baumgarten and definition of aesthetic |
- |
| 9) |
Hegel and the up side down dialectic !
Nietszche, beyond the good and evil, will to power |
- |
| 10) |
Marx and corrected dialectic. The impact of industrial revolution to the social classes |
- |
| 11) |
Heidegger and existance(sein und zeit) individualisation on design, setting identities,state of belongings |
- |
| 12) |
Frankfurt school, Adorno, Horkheimer, to instrumentalisation of reason, dialectic of enlightment |
- |
| 13) |
Existantialism,Jean Paul Satre, Simon de Bevoir, Albert Camus |
- |
| 14) |
Deleuze and the metastabilisation of individual, Foucault, investigations about gender and identities, other current approaches |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
