ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3115	Principles of Interaction Design	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ECE ARIHAN
Course Lecturer(s):	Instructor SERKAN ŞİMŞEK Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	The main objective of this course is to introduce the area of multimedia which is media and content that utilizes a combination of different content forms. The course also focuses on the theory of multimedia and managing the variable content that is the combination of text, audio, still images, animation, video, and interactivity content forms.

Learning Outcomes

The students who have succeeded in this course;
1) Define the fundamentals of interactive environment and multimedia.
2) Recognize the necessary theoretical and historical knowledge needed to develop an understanding of multimedia for academical and critical aspects.
3) Construct the individual steps of multimedia design process.
4) Appraise usability and experience concepts of multimedia design.
5) Identify the principles of multimedia design.
6) Formulate solutions to balance the aesthetics and functionality issues in multimedia design.
7) Examine the relationship between concept and product to develop an integrated modality.
8) Implement skills for managing a project to integrate the theory and the practice.
9) Demonstrate skills for time management in a multimedia project.

Course Content

This course offers foundational knowledge on multimedia. The course concentrates on multimedia theories and provides the students with the knowledge and skills to manage the variable content which is the combination of text, audio, still images, animation, video, and interactivity.
Multimedia is media and content that utilizes a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only utilize traditional forms of printed or hand-produced material.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course, a review of the workflow; handing in syllabus and documents.	HW: Research on multimedia and interaction
2)	What is Multimedia? Where it is found? What is interaction? Class Discussion	HW: Interactive instrument design.
3)	Scenario and paper prototypeing. Examples. Interactive instrument design homework critique.	Interactive instrument design homework redo
4)	Scenario and paper prototyping. Examples. Scenario homework critique HW: Paper prototyping Scenario homework redo	HW: Paper prototyping Scenario homework redo
5)	Information Architecture: Linear, hierarchical ve network structures Paper prototyping homework critique	HW: Information Architecture Paper prototyping redo
6)	Flowcharts Information Architecture homework critique	HW: Flowchart Information Architecture homework redo Reading: Flowcharts (ISO 14915-2 sec 3,5 & 6)
7)	Apple Human Interface Guidelines Flowchart homework critique	HW: Navigation tool design 1 Flowchart homework redo Reading: Apple Interface Guideline
8)	Apple Human Interface Guidelines Navigation tool design 1 homework critique	HW: Navigation tool design 2 Navigation tool design 1 homework redo
9)	Navigation tool design 2 homework critique Introduction to final project	HW: Graphic Interface Design Navigation tool design 2 homework redo Reading : Software Branding (Microsoft Windows Vista Software Branding) Information technology, User system interfaces and symbols, Icon symbols and functions (ISO 11581-1)
10)	Final Project: Scenario Graphic Interface Design critique	HW: Graphic Interface Design homework redo
11)	Final Project: Paper prototyping and flowchart
12)	Final Project: Graphic Interface
13)	Final Project: Graphic Interface
14)	Final Project: Overall critique

Sources

Course Notes / Textbooks:	• Microsoft Windows Vista Software Branding • Iphone Human Interface Guidelines • IPTV Standards (BBC Standards) • Apple Interface Guideline • Flowcharts (ISO 14915-2 sec 3,5 & 6) • Cognitive Perception (ISO 14915-3 D) • Information technology - User system interfaces and symbols - Icon symbols and functions (ISO 11581-1)
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Homework Assignments	8	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	56
Study Hours Out of Class	14	42
Homework Assignments	8	32
Final	1	4
Total Workload		134

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2