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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3617	Musical Communication	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Objectives:	Upon the contemplation of this course, students will have basic knowledge of music theory and will acknowledge the principles of creative and authentic music production in accordance with briefs given by different industries. Besides, students will get familiar with mixing techniques while they will also learn about music technologies and be able to apply this knowledge to either professional or their own individual pursuits.

Learning Outcomes

The students who have succeeded in this course;
1) be able to accurately formulate and interprete briefs for music related and other business activities.
2) be able to read sheet music and learn how to produce music for different industries
3) be able to have comprehensive knowledge of music technologies and apply this knowledge to professional and other pursuits.
4) be able to identify commons and differences of cinema and advertising music.
5) be able to learn how to do time management while working creatively
6) be able to enhance their creative thinking ability.
7) be able to listen music analytically.
8) be able learn scoring to picture
9) be able to regarding both Eastern and Western music instruments.
10) be able to use social media to understand consumer preferences.
11) be able to apply basic mixing techniques in order to increase emotional attachment to music

Course Content

Music theory, Musical notes, Digital Music Technology, Digital Audio Workstation, Virtual Studio Technology,Sampling and Recording Technologies,Mixing Techniques,Creativity and Authenticity in music, Music production for different industries, Advertising music, Computer technology, Music production according to a story

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Music's role in social and business life
2)	Technology and Music
3)	Music Theory 1
4)	Digital Audio Workstation
5)	Advertising, Cinema and Game music production according to brief
6)	Music Theory 2
7)	Virtual Studio Technology and Plug-ins
8)	Music production according to a story
9)	Effective social media usage to understand consumer's music preferences.
10)	Music Theory 3
11)	Sampling and Recording Technology
12)	Creativity, Authenticity and Branding Your Music
13)	Mixing Techniques 1
14)	Mixing Techniques 2

Sources

Course Notes / Textbooks:	"1.Richard Davis, Complete Guide to Film Scoring. The Art and Business of Writing Music for Movies and TV. "
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Midterms	1	15	15
Final	1	26	26
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	2
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	4
6)	To address and solve the needs and problems of the field through the developed scientific perspective	2
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2