| Week |
Subject |
Related Preparation |
| 1) |
Definition of contemporary art.
Its relation to modern art practices.
Debates about the notion.
|
|
| 2) |
Definition and explanation of contemporary photographic practices.
Early debates on the subject (dating from 1970's)
Photography related modern and postmodern practices. |
Weekly readings will be assigned. |
| 3) |
Photography and the agents of contemporary art.
I. Basic information of the agents of art: Museums, spectacle, markets.
II. Contemporary photography and its practice within the agents of contemporary art. |
Presentation: Analyze the work of a contemporary artist . |
| 4) |
Pre-contemporary examples and debates on photography-I: Avant-gardes and their experiments with the medium. Avant-garde narrative style in photography. |
Assignment I: Mimicking the artistic experiments of avant-gardes. |
| 5) |
Pre-contemporary examples and debates on photography-II: The social use of photography and questioning identity. Ethnicities and gender in photographic medium.
|
Assignment 2: Creating a narrative with one’s own experiences by the means of the photographic medium. |
| 6) |
Pre-contemporary examples and debates on Photography-III: Converging media and its relation to artistic experience. Intertextuality in photographic practices. |
Assignment 3: A visual diary which includes text and photographs. |
| 7) |
Themes / Identity and the Body - Examples from the works of Cindy Sherman, Nan Goldin, Nobuyashi Araki etc. and their critiques. |
Weekly readings will be assigned. |
| 8) |
Themes / Place- Examples from Andreas Gursky, Hilda and Bernd Becher, Thomas Struth etc. and their critiques. |
Weekly readings will be assigned. |
| 9) |
Themes / Time - Examples from Gerard Richter, Hans Peter Feldman etc.
|
Assignment 4 |
| 10) |
Current Issues of Contemporary Photography-I
|
Weekly readings will be assigned. |
| 11) |
Current Issues of Contemporary Photography-II
|
Assignment 5 |
| 12) |
Contemporary Photography in Turkey.
|
Weekly readings will be assigned. |
| 13) |
Creating ideas for the final project. |
Preparation for Final Assignment A |
| 14) |
Presentations and discussions.
|
Preparation for Final Assignment B |
| Course Notes / Textbooks: |
1. Cotton, C. (2009). The photograph as contemporary art. London New York, N.Y: Thames & Hudson.
2. Marien, M. (2006). Photography : a cultural history. London: Laurence King. |
| References: |
1. Costello, D. & Iversen, M. (2010). Photography after conceptual art. Chichester, West Sussex, UK Malden, MA, USA Great Britain: Wiley-Blackwell Association of Art Historians.
2. Smith, T. (2009). What is contemporary art. Chicago: The University of Chicago Press.
3. Szarkowski, J. (2007). The photographer's eye. New York: Museum of Modern Art. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
