| Week |
Subject |
Related Preparation |
| 1) |
Orientation/ Introducing Italian II program to students/ Having a general idea about Italy with the slide prepared (PowerPoint 1).
General Revision of all the topics (grammar and vocabulary) of Italian I.
|
PowerPoint slide
Extra material
|
| 2) |
General Revision of all the topics (grammar and vocabulary) of Italian I. Asking for directions. Learning the agreement between adjectives and nouns, the partitive article, and the use of ‘molto’. |
Extra material
Italian Espresso 1 (unità 6/unit 6)
|
| 3) |
Touring in Italy, giving direction, visiting famous places, writing postcards or letters on the topic. Reading timetables. |
Italian Espresso 1 (unità 6, unit 6) |
| 4) |
Learning the past tense. Talking and writing about the holidays both in present and in past. |
Italian Espresso 1 (unità 7, unit 7) |
| 5) |
Practicing the past tense, leaning some irregular verbs. Talking and writing about routines and usual tasks in the past and talking about the weather. Learning the absolute superlative.
|
Italian Espresso 1 (unità 7, unit 7) |
| 6) |
Asking and answering questions related to likes and dislikes based on new vocabulary related to food. Talking about shopping at the supermarket (food, quantity, quality). |
Italian Espresso 1 (unità 8, unit 8) |
| 7) |
Learning the partitive article and the use of direct pronouns (singular) through dialogues and texts related to shopping. |
Italian Espresso 1 (unità 8, unit 8) |
| 8) |
General revision
|
Extra material
Italian Espresso 1 (Esercizi / exercises)
|
| 9) |
Practicing the direct pronouns in new contexts and learning the plural forms as well; leaning the impersonal construction of a sentence. Reading and Comprehension. |
Italian Espresso 1 (unità 8, unit 8) |
| 10) |
Describing habits and everyday routine. Leaning the reflexive verbs, the different use of adjective and adverbs.
|
Italian Espresso 1 (unità 9, unit 9) |
| 11) |
Writing greetings cards for various occasions. Talking about national celebrations. Leaning the colors. |
Italian Espresso 1 (unità 4, unit4)
Extra material
|
| 12) |
Lean and practice the future tense, talking about future plans. Leaning the imperative tense. |
Italian Espresso 2 (unità 8, unit 8) |
| 13) |
Practice writing in present, past and future. Formal and informal dialogues. General grammar exercises. |
Italian Espresso 2 (unità 8, unit 8) |
| 14) |
Presentations |
|
| 15) |
Final Exam |
|
| 16) |
Final Exam |
|
| Course Notes / Textbooks: |
ITALIAN ESPRESSO 1 & 2 Gruppo Italiaidea/ Alma Edizioni, power point sunumlar , İtalyanca okutmanın tarafından hazırlanan ek kitapçık.
ITALIAN ESPRESSO1 & 2 Gruppo Italiaidea/ Alma Edizioni, power point presentations, booklet prepared by the Italian instructor. |
| References: |
Verbissimo; Alma Edizioni,2003 İtalyan grameri ; Alma Edizioni,2004; Zanichelli,2007. Gerekli görüldüğünde birim tarafından hazırlanan ek materyaller.
Verbissimo; Alma Edizioni,2003 İtalyan grameri ; Alma Edizioni,2004; Zanichelli,2007. Extra materials prepared by the department if necessary. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
