ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1623	Fashion and Media	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Recommended Optional Program Components:	Optional components of this course include seminars given by guest speakers and experts, so that students gain in-depth knowledge of current fashion and media issues. In addition, students may be offered film analysis projects and costume design workshops, allowing them to explore the visual and practical aspects of fashion and media. An in-depth case study on the fashion industry provides students with opportunities to understand Turkish and international fashion trends. Practical work on fashion communication strategies and campaign design are among the optional components, giving students practical skills. Elective discussion groups can be organized to analyze the effects of cultural differences on fashion and media, supporting students to think from different perspectives.
Course Objectives:	This course will be an interdisciplinary introduction to the field of cinema and fashion studies. The relationship between fashion, consumption, trends and marketing in the cinema industry will be examined from historical and theoretical perspectives. Attendance is compulsory in accordance with school regulations.

Learning Outcomes

The students who have succeeded in this course;
1. will be able to analyze the relationship between media and fashion industry both in Turkey and internationally.
2. will be able to determine the ways of research that will reveal the relationship between fashion and media.
3. Discuss the role of fashion and style in our visual presentation
4. Understanding the economic, social and cultural background of fashion
5. Understanding the relationship between modernity, style and visuality
6. Understanding Celebrity Culture and its Functioning

Course Content

This course addresses the relationship between fashion and culture, enabling students to understand the social, cultural and communicative dimensions of fashion. First, we examine the relationship between fashion and culture by introducing the basic concepts of Malcom Barnard's “Fashion Theory: A Reader” by Malcom Barnard and examine the relationship between fashion and culture. Then, by studying personal style and global fashion trends, we learn about the history of fashion and the fashion industry in Turkey. The course addresses fashion communication, the continuity of symbolic fashion and the influence of iconic figures on fashion, and is practiced through fashion photography and cinema examples. Students explore the role of costume analysis and fashion films in the visual presentation of fashion through in-depth analysis.

Weekly Detailed Course Contents

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:

Filmde Moda: Adrienne Munich, Indiana Üniversitesi Yayınları: 2011

Moda Teorisi: Bir Okuyucu, Malcom Barnard: Routledge, 2007

Barnard, Malcom, İletişim Olarak Moda, New York: Routledge; 2 baskı (29 Ağustos 2002)

Moseley, Rachel, Fashioning Film Stars: Kıyafet, Kültür, Kimlik (Londra: BFI, 2005)

Yetenekli Bay Ripley 1999 Anthony Minghella
Bonnie ve Clyde 1967 Arthur Penn
Devil Wears Prada 2006 David Frankel

References:

Filmde Moda: Adrienne Munich, Indiana Üniversitesi Yayınları: 2011
"Fashion in Film" by Adrienne Munich, Indiana University Press, 2011
Moda Teorisi: Bir Okuyucu, Malcom Barnard: Routledge, 2007
"Fashion Theory: A Reader" by Malcom Barnard, Routledge, 2007
Barnard, Malcom, İletişim Olarak Moda, New York: Routledge; 2nd edition (29 August 2002)
"Fashion as Communication" by Malcom Barnard, New York: Routledge, 2nd edition (29 August 2002)
Moseley, Rachel, Fashioning Film Stars: Kıyafet, Kültür, Kimlik (Londra: BFI, 2005)
"Fashioning Film Stars: Costume, Culture, and Identity" by Rachel Moseley, BFI Publishing, 2005
Yetenekli Bay Ripley 1999 Anthony Minghella, Bonnie ve Clyde 1967 Arthur Penn, Devil Wears Prada 2006 David Frankel
"The Talented Mr. Ripley" (1999, Anthony Minghella)
"Bonnie and Clyde" (1967, Arthur Penn)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3