ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1810	Systems-Design Thinking and Management	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. ALPER CAMCI
Recommended Optional Program Components:	None
Course Objectives:	Attendants will be informed about; thinking process, method, methodology, holistic thinking, design thinking and designing purposfull systems.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course attendants will be informed about:
-Thinking process
-Problem formulation
-How to answer why, how and what questions?
-The concepts of feedback, chaos, and complexity
-The difference between mindless and minded systems.
-Design thinking.
-Interactive planning
-Decision support systems

Course Content

Thinking process, systems thinking,chaos and complexity, methodology,socio-cultural systems, iterative process of inquiry, design thinking, interactive planning,decision support systems.,
Teaching methods and techniques used in the course are: lecture, individual work, reading, observation, field trips and use of digital resources.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Thinking process: dreaming, metaphor, inquaiy, paradigm, environment	Text
2)	How to answer what, how and why questions. Reductionist and holistic approaches	Text
3)	Systems thinking: definition of systems and the implications of definitions for real life problems	Text
4)	Systems principals	Text
5)	Theory of chaos and complexity	Text
6)	Socio-cultural systems	Text
7)	General review	Text
8)	Midterm Week
9)	İterative holistic inquiry	Text
10)	Design thinking	Text
11)	Idealized design	Text
12)	Interactive planning	Text
13)	Case study	Text
14)	Desicion support systems	Text

Sources

Course Notes / Textbooks:

References:

CAPRA, F. (1996) Yaşamın örgüsü : zihin ve maddenin yeni bir örgüsü, (çev. B. KURYEL).İstanbul, Yapı Merkezi.
MORGAN, G. (1997) Yönetim ve örgüt teorilerinde metafor, (çev.G. BULUT). İstanbul, MESS.

ACKOFF, R.L. (1999) Re-Creating the corporation : a design of organizations for the 21st centuary. New York, Oxford University Press.
GHARAJEDAGHI, J. (2011) Systems thinking : managing chaos and complexity: a platform for designing business architecture. Burlington, Morgan kaufmann.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	12	4	48
Midterms	1	2	2
Final	1	2	2
Total Workload			91

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2