| Week |
Subject |
Related Preparation |
| 1) |
Staff development and training - Reading: Recruitment brochure |
Vocabulary review (Job training) |
| 2) |
Job descriptions and job satisfaction - Writing: Brief job descriptions |
Vocabulary review (Job titles and acronyms for job titles) |
| 3) |
Letters of enquiry and applications - Writing: An email applying for a job |
Vocabulary review; composing an email for a job application |
| 4) |
Telephone skills - Listening: Telephone language |
Vocabulary review; preparation for role-playing (Talking on the phone) |
| 5) |
New product development - Speaking: Introducing a new product |
Vocabulary review (Marketing terms); choosing a new product and preparing the introduction speech |
| 6) |
Establishing relationships and negotiating - Reading: Asking questions about a product |
Vocabulary review (Terms and conditions) |
| 7) |
Review |
|
| 8) |
Financing the start-up - Speaking: (Role-play) Getting advice about starting up |
Vocabulary review; preparation for the role-play |
| 9) |
Presenting your business idea - Reading: Making the most of presentations |
Vocabulary review (Equipment for presentation); drafting the presentations to be made |
| 10) |
Reports - Speaking: Saying what charts show |
Vocabulary review ( Vocabulary for expressing changes) |
| 11) |
Business meetings - Listening: A business meeting |
Vocabulary review (Types of meeting, expressing opinions) |
| 12) |
Using the Internet - Reading Website design |
Vocabulary review (Computers and the Internet) |
| 13) |
Students' presentations |
Preparation for the final draft of presentations |
| 14) |
A staff survey - Writing: Report on staff survey to modernise the office |
Vocabulary review (Expressing numbers and percentage) |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
|
| 4) |
To be able to follow and interpret innovations in the field of advertising |
|
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
|
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
|
| 7) |
To recognize and understand all the dynamics within the field of advertising |
|
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
