ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SEN1002 | Object Oriented Programming (Java) | Spring | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor DUYGU ÇAKIR YENİDOĞAN |
Course Lecturer(s): |
Assist. Prof. TAMER UÇAR Instructor DUYGU ÇAKIR YENİDOĞAN RA MERVE ARITÜRK RA SEVGİ CANPOLAT |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to intoduce the Java language and object oriented programming techniques to the students. The main topics covered in this course are inheritance and polymorphism, gui interfaces, exception handling, file operations, recursive methods, search and sorting algorithms and generic types. |
The students who have succeeded in this course; 1. Develops the inheritance technique in class design. 2. Applies the concept of polymorphism 3. Create graphical user interface components and control events. 4. Develop programs with exception handling. 5. Define the String class and regular expressions. 6. Develops programs that write and read text and serialized objects files. 7. Builds and implements Enum types. 8. Create recursive methods. 9. Define sorting and search algorithms. |
1. Inheritance 2. Polymorphism 3. GUI interface design 4. String operations and regular expressions 5. Exception handling 6. File operations 7. Using Enumeration 8. Recursive methods 9. Search and sort algorithms 10. Generic types |
Week | Subject | Related Preparation |
1) | Classes and Objects | |
2) | Inheritance | |
3) | Polymorphism | |
4) | Polymorphism | |
5) | GUI Components | |
6) | GUI and Event-driven Programming | |
7) | Case Study: Object Oriented Design with the UML | |
8) | Strings, Characters and Regular Expressions | |
9) | Exception Handling | |
11) | Files and Streams, object serialization | |
12) | Recursion | |
13) | Searching, Sorting (Selection Sort, Merge, Insertion Sort) | |
14) | Generic Classes and Methods |
Course Notes / Textbooks: | Paul Deitel, Harvey Deitel, Java: How to Program, Pearson, ISBN-10: 0132575663 |
References: | C. Thomas Wu, An Introduction to Object Oriented Programming with Java, McGraw Hill. Y. Daniel Liang, Introduction to Java Programming, Comprehensive, Pearson. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 2 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Laboratory | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 3 | 42 |
Quizzes | 2 | 2 | 4 |
Midterms | 1 | 12 | 12 |
Final | 1 | 15 | 15 |
Total Workload | 129 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |