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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM5124	Strategic Human Resource Management	Spring	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. FAİK TUNÇ BOZBURA
Recommended Optional Program Components:	None
Course Objectives:	This course defines the organization’s intentions and plans on how its business goals should be achieved through people. This course shows

Learning Outcomes

The students who have succeeded in this course;
* Describe how SHRM improve business performance
* Define strategic human resource management (SHRM) from a systemic, strategic perspective
* Incorporate strategic management processes in human resources practices
* Approach specific areas of HRM to operate strategically in an organization

Course Content

Formulating and implementing SHRM strategies,roles in strategic HRM, intellectıal capital, knowledge management, HR analytics.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Strategic Role of HR in the Organization	no
2)	Strategic human resource management: concept and process	no
3)	SHRM strategies	no
4)	Formulating and implementing SHRM strategies	no
5)	Improving business performance through strategic HRM	no
6)	Roles in strategic HRM	no
7)	Strategies for improving organizational effectiveness	no
8)	Talent management strategy	no
9)	Strategic HRD	no
10)	Strategies for managing performance	no
11)	Reward strategy	no
12)	Employee relations strategy	no
13)	innovation strategy	no
14)	summary and prep. for the final exam	no

Sources

Course Notes / Textbooks:	Ulrich, D., W., Younger, J., Brockbank, & Ulrich,M . (2012). HR from the Outside In: Six Competencies for the Future of Human Resources. SRHM. ISBN 978-0071802666
References:	www.shrm.com

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 10
Project	1	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	4	60
Project	12	3	36
Homework Assignments	11	2	22
Midterms	1	2	2
Final	1	2	2
Total Workload			164

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising