ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD4103	Media Performances	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. AYBERK CAN ERTUNA
Course Lecturer(s):	Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	The main aim of the course to train future announcers and anchors, field and feature reporters, analysts, commentators, weather, business, science, environmental reporters, interviewers and panel moderators, sports and music announcers, readers or narrators of special interest shows or documentaries with a voice and movement practicum that develops confidence, poise and skills for on-air audio and video performance.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
-will work as an announcer, field and feature reporter, commentator, weather, business, science, environmental reporter, interviewer and sports and music announcer,
- will learn how to make-up and dress in front of the camera
- will be reader or narrator of special interest shows or documentaries,
- will learn how they improve their performans in those fields.

Course Content

This course is an introduction to the communication concepts and skills involved in on-microphone and on-camera tasks, like interviews, voice-overs and announcing.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to performance
2)	Learning how to breathe correctly
3)	Practicing voice, breath and articulation exercises
4)	Pause, tone, voice inflection, enclitics and sound concepts
5)	Literary language and the colloquial language
6)	Phonetic
7)	What is diction?
8)	What is rhetoric?
9)	Midterm: Live presentation
10)	Strengthening the expression
11)	Non-verbal communication: Use of gestures
12)	Drama
13)	Discussion and debate practices
14)	Presentation techniques

Sources

Course Notes / Textbooks:	* Şenbay, Nüzhet ,Söz ve Diksiyon Sanatı, Yapı Kredi Yayınları, 2010 * Ünsal Füsun – Şahin Hakan, Spikerlik ve Türkçe’nin Kullanımı, TRT Eğitim Dairesi Başkanlığı Yayınları, 2014
References:	* Şenbay, Nüzhet ,Söz ve Diksiyon Sanatı, Yapı Kredi Yayınları, 2010 * Ünsal Füsun – Şahin Hakan, Spikerlik ve Türkçe’nin Kullanımı, TRT Eğitim Dairesi Başkanlığı Yayınları, 2014

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Application	14	2	28
Study Hours Out of Class	14	6	84
Midterms	1	4	4
Final	1	4	4
Total Workload			159

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2