BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IST2018 | Communication Skills | Spring | 2 | 0 | 2 | 3 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor ELİF FINDIK |
| Course Lecturer(s): |
Instructor ELİF FINDIK Instructor BERNA GÖKŞİN YILDIRIM Assoc. Prof. MEHMET SITKI SAYGILI |
| Recommended Optional Program Components: | There is none for this course. |
| Course Objectives: | To enable the students to comprehend communication and its importance, the ways to establish communication, complications and problems, types and models of communication, the meaning and functions of organizational communication and the features of effective communication. |
Learning Outcomes
|
The students who have succeeded in this course; 1 To have the knowledge about the fundamental concepts related with communication 2 To have the knowledge about the functions, aim and implementation of communication 3 To comprehend and to be able to apply the types of communication 4 To be able to understand and apply the importance of listening in communication 5 To be able to comprehend the communication complications and the ability to solve such complications 6 To be able to develop verbal, non-verbal (body language), written, visual and electronic communication skills 7 To have the knowledge about the fundamental concepts related with organizational communication 8 To have knowledge about the types and operation of organizational communication. |
Course Content
| Communication Skills Course IncludesThe concept of communication and its importance Communication process Verbal Communication Non-verbal Communication (Body Language) Constructive and destructive complications of communication Overcoming communication complications and effective communication Course review and Midterm Organizational Communication Operational Models of Organizational Communication Formal and Informal Communication Information technologies and Communication Mass Communication Communication in Professional Life |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | The concept of communication and its importance | |
| 2) | Communication process | |
| 3) | Verbal Communication | |
| 4) | Written Communication | |
| 5) | Non-verbal Communication (Body Language) | |
| 6) | Constructive and destructive complications of communication | |
| 8) | Course review and Midterm | |
| 9) | Organizational Communication | |
| 10) | Operational Models of Organizational Communication | |
| 11) | Formal and Informal Communication | |
| 12) | Overcoming communication complications and effective communication | |
| 13) | Effective Listening , Persuasıve Communication | |
| 14) | Communication in Professional Life |
Sources
| Course Notes / Textbooks: | 1. Genel ve Teknik İletişim, Dr. İrfan MISIRLI, Detay Yayınları 2.Örgütlerde İletişim, Prof.Dr. Zeyyat SABUNCUOĞLU, Arıkan Yayınları,2008 3. Genel ve Teknik İletişim, Hasan KIRMIZI, Güzem Can Yayınları 4. Meslek Yüksekokulları İçin Genel İletişim, Editör: Uğur DEMİRAY ,Pegem A Yayınları |
| References: | 1.Genel İletişim Meslek Yüksekokulları İçin. Prof.Dr.İrfan Çağlar, Yrd.Doç.Dr. Sabiha Kılıç , Nobel Yayıncılık , 2012 |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Homework Assignments | 1 | % 0 |
| Presentation | 1 | % 0 |
| Midterms | 1 | % 40 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Study Hours Out of Class | 11 | 44 |
| Midterms | 1 | 1 |
| Final | 1 | 2 |
| Total Workload | 75 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |