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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ELT5888-1	Thesis	Spring	0	0	0	20

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ALİ ÖZTÜFEKÇİ
Recommended Optional Program Components:	None
Course Objectives:	The aim of the course is to make graduate students who will write a thesis on the research field they have determined make a preliminary study. It aims to make the students write a proposal on the selected problem within a certain time frame.

Learning Outcomes

The students who have succeeded in this course;
To understand the ethic rules to be followed in a research study and how to avoid plagiarism.
To understand how to cite previous studies related to to determined problem.
To find out the appropriate research methods to be used for the determined problem.

Course Content

To make students identify a research topic and write a proposal on the selected field of study.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Preparing the action plan for the research proposal
3)	Editing the attack plan of the thesis proposal
4)	Doing literature review
5)	Deciding on the research methods
6)	Deciding on the data collection tools
7)	Deciding on the data collection procedure
8)	Deciding on the data analysis methods
9)	Comparing data anlysis methods
10)	Discussing the part of results writing
11)	Getting feedback from the instructor about the study
12)	How to write the discussion section
13)	Getting feedback form the instructor about the discussion part
14)	How to write a conclusion
15)	Getting feedback from the instructor about the conclusion part
16)	Overall evaluation of the course

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Project	1	% 90
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 10
PERCENTAGE OF FINAL WORK		% 90
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Application	5	15	75
Field Work	5	20	100
Presentations / Seminar	3	15	45
Homework Assignments	15	30	450
Paper Submission	3	12	36
Total Workload			754

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising