ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ELT5888-1 | Thesis | Spring | 0 | 0 | 0 | 20 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. ALİ ÖZTÜFEKÇİ |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of the course is to make graduate students who will write a thesis on the research field they have determined make a preliminary study. It aims to make the students write a proposal on the selected problem within a certain time frame. |
The students who have succeeded in this course; To understand the ethic rules to be followed in a research study and how to avoid plagiarism. To understand how to cite previous studies related to to determined problem. To find out the appropriate research methods to be used for the determined problem. |
To make students identify a research topic and write a proposal on the selected field of study. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Preparing the action plan for the research proposal | |
3) | Editing the attack plan of the thesis proposal | |
4) | Doing literature review | |
5) | Deciding on the research methods | |
6) | Deciding on the data collection tools | |
7) | Deciding on the data collection procedure | |
8) | Deciding on the data analysis methods | |
9) | Comparing data anlysis methods | |
10) | Discussing the part of results writing | |
11) | Getting feedback from the instructor about the study | |
12) | How to write the discussion section | |
13) | Getting feedback form the instructor about the discussion part | |
14) | How to write a conclusion | |
15) | Getting feedback from the instructor about the conclusion part | |
16) | Overall evaluation of the course |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Project | 1 | % 90 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 10 | |
PERCENTAGE OF FINAL WORK | % 90 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 16 | 3 | 48 |
Application | 5 | 15 | 75 |
Field Work | 5 | 20 | 100 |
Presentations / Seminar | 3 | 15 | 45 |
Homework Assignments | 15 | 30 | 450 |
Paper Submission | 3 | 12 | 36 |
Total Workload | 754 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |