ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4425	Wissen Akademi - Mobile Operating Systems & Applications	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. TEVFİK AYTEKİN
Course Lecturer(s):	Prof. Dr. TAŞKIN KOÇAK Assist. Prof. TEVFİK AYTEKİN Assist. Prof. ÖVGÜ ÖZTÜRK ERGÜN
Recommended Optional Program Components:	none
Course Objectives:	This course covers a comprehensive overview of mobile operating systems, application development, augmented reality, location based services, near-field communications (NFC), html 5.0 coded applications, and social networking based mobile applications.

Learning Outcomes

The students who have succeeded in this course;
The students will learn the state-of-the-art mobile operating systems and applications. In this course, the students are expected to acquire a valuable knowledge on fundamentals of mobile application development as well as get a basic understanding of augmented reality, location based services, and near-field communications (NFC). In addition, they will gain hands-on experience in programming and setting up the most popular mobile operating systems developed by different manufacturers, such as Apple iOS 4.0, BlackBerry OS, Android OS, Nokia Ovi, and Samsung Bada.

Course Content

Mobile Technologies Introduction
Global Mobile Trends
Introduction to Mobile Operating Systems
Apple iOS 4.0
BlackBerry OS
Android OS
Nokia Ovi
Samsung Bada
Location Based Services
Html 5.0 coded Apps.
Augmented Reality on Mobile Apps.
Social networking based Mobile Apps.
NFC (Near Field Communication)
Projects

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Mobile Technologies Introduction
2)	Global Mobile Trends
3)	Introduction to Mobile Operating Systems
4)	Apple iOS 4.0
5)	BlackBerry OS
6)	Android OS
7)	Samsung Bada
8)	Nokia Ovi
9)	Location Based Services
10)	Html 5.0 coded Applications.
11)	Augmented Reality on Mobile Applications.
12)	Social networking based Mobile Applications.
13)	NFC (Near Field Communication)
14)	Projects/presentations

Sources

Course Notes / Textbooks:	yok
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Field Work	1	% 10
Quizzes	2	% 20
Project	1	% 40
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	8	2	16
Homework Assignments	4	5	20
Midterms	1	20	20
Final	1	20	20
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2