ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5017	Educational Video	Spring	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ÖZGÜR ERKUT ŞAHİN
Course Lecturer(s):	Assist. Prof. ÖZGÜR ERKUT ŞAHİN
Recommended Optional Program Components:	None
Course Objectives:	In this course you will engage in the entire process of developing instructional video programs, from concept to finished project.

Learning Outcomes

The students who have succeeded in this course;
1. develop a comprehensive understanding of the video production process aligned with instructional principles.
2. develop a comprehensive understanding of the mechanics associated with the operation of a video camera.
3. become fluent in using high-end postproduction tools such as Adobe Premiere Pro.
4. successfully deal with the needs of a real-world client in conducting a client video project.

Course Content

Tasks in the process include message definition, treatment development, scriptwriting, storyboarding, production, post-production editing, evaluation, the operation of digital video cameras, production personnel, medium requirements, lighting, and sound.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Overview • Review of Syllabus • Introduction to Premiere • Introduction to digital video cameras Studio Overview
2)	Production Process/Conceptualization of Storyline • The Production Process • The Production Team: Who Does What When? • Image Formation and Digital Video Instructional videos Premiere demonstration Studio Equipment
3)	One minute video pre-planning Storyboard • Storyboard formats and examples • Storyboarding & Scriptwriting Activity Premiere demonstration • Workspace and Sequencing Light (Theoretical)
4)	Premiere demonstration • Shooting and Capturing • Looking Through the Viewfinder Light setup activity
5)	Premiere demonstration • Framing and Composition • Using Editing tools Sound Technics
6)	Graphics and Effects Premiere demonstration • Editing Audio Sound Production
7)	Review
8)	Linear and Nonlinear Editing • Linear/Nonlinear Editing • Off-line/on-line editing Premiere demonstration • Adding effects Operating the camera - I • Arranging environment & Shooting • Tips for effective shooting
9)	Operating the camera - II • Arranging environment & Shooting • Tips for effective shooting
10)	Editing Principles • Major Client Project Preplanning • Idea generation • Storyboarding Premiere demonstration • Adding effects Post-production through the stage direction
11)	Video Recording/Major Client Video Storyboarding Individual Work
12)	Conversion/Exporting • Storing videos • Conversion/CD/DVD/Tapes • Interactive Video/Camtasia demo Premiere demonstration • Exporting and Delivery issues
13)	Main Client Video Editing
14)	Main Client Video Editing

Sources

Course Notes / Textbooks:	o Zettl, H. (2009). Video Basics 6. Available at the University Library and Google Books. o Adobe (2010). Adobe Premiere Pro CS4 Classroom in a Book. Available at the University Library and Google Books.
References:	-

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Application	5	% 5
Homework Assignments	2	% 20
Project	2	% 65
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	5	2	10
Project	2	40	80
Homework Assignments	2	30	60
Total Workload			192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising