Week |
Subject |
Related Preparation |
1) |
Course Overview
• Review of Syllabus
• Introduction to Premiere
• Introduction to digital video cameras
Studio Overview |
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2) |
Production Process/Conceptualization of Storyline
• The Production Process
• The Production Team: Who Does What When?
• Image Formation and Digital Video
Instructional videos
Premiere demonstration
Studio Equipment |
|
3) |
One minute video pre-planning
Storyboard
• Storyboard formats and examples
• Storyboarding & Scriptwriting Activity
Premiere demonstration
• Workspace and Sequencing
Light (Theoretical) |
|
4) |
Premiere demonstration
• Shooting and Capturing
• Looking Through the Viewfinder
Light setup activity |
|
5) |
Premiere demonstration
• Framing and Composition
• Using Editing tools
Sound Technics |
|
6) |
Graphics and Effects
Premiere demonstration
• Editing Audio
Sound Production |
|
7) |
Review |
|
8) |
Linear and Nonlinear Editing
• Linear/Nonlinear Editing
• Off-line/on-line editing
Premiere demonstration
• Adding effects
Operating the camera - I
• Arranging environment & Shooting
• Tips for effective shooting |
|
9) |
Operating the camera - II
• Arranging environment & Shooting
• Tips for effective shooting |
|
10) |
Editing Principles
• Major Client Project Preplanning
• Idea generation
• Storyboarding
Premiere demonstration
• Adding effects
Post-production through the stage direction |
|
11) |
Video Recording/Major Client Video Storyboarding
Individual Work |
|
12) |
Conversion/Exporting
• Storing videos
• Conversion/CD/DVD/Tapes
• Interactive Video/Camtasia demo
Premiere demonstration
• Exporting and Delivery issues |
|
13) |
Main Client Video Editing |
|
14) |
Main Client Video Editing |
|
|
Program Outcomes |
Level of Contribution |
1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
|
4) |
To be able to follow and interpret innovations in the field of advertising |
|
5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
|
6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
|
7) |
To recognize and understand all the dynamics within the field of advertising |
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8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
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