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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MCH4907	Principles of Engineering Design	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. AMIR NAVIDFAR
Course Lecturer(s):	Instructor FERHAN EGEMEN OKUTUR
Course Objectives:	New technologies, materials and manufacturing processes and also severe competition in business environment have changed the understanding of design. Thus, today design discipline should be understood as a more complex structure covering broad range of product, service, process and experience design within the social, economic and environmental contexts. Fundamentals of Engineering Design course aims to provide knowledge and skills for the management of this interdisciplinary and complex process and includes topics such as engineering economics, project planning, professional and social context of design, and optimization.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;

1) demonstrate strategy building, product development, problem-solving and decision making capabilities

2) display different kinds of skills and techniques used in product/service development (projects, people, processes, strategies, etc.)

3) develop an understanding of using design for differentiation, innovation and value creation in business environment

4) correlate the relationship between design and other disciplines

5) display critical, analytical and evaluative competencies

6) exhibit team working skills

Course Content

New technologies, materials and manufacturing processes and also severe competition in business environment have changed
the understanding of design. Thus, today design discipline should be understood as a more complex structure covering broad
range of product, service, process and experience design within the social, economic and environmental contexts. Fundamentals
of Engineering Design course aims to provide knowledge and skills for the management of this interdisciplinary and complex
process and includes topics such as engineering economics, project planning, professional and social context of design, and
optimization.
1) What is 'Design'? Introduction to Engineering Design

2) Engineering&Design, Definitions, Introduction to semester project

3) Design Process- Identifying the Problem

4) Design Process-Research

5) Design Process- Identifying requirements&Ideation&Concept development

6) Design Process- Ideation&Creativity&Creative Thinking

7) Design Process- Detailed Design

8) Midterm Report- Detailed Design

9) Decision Making in Design

10) Human Factors and Ergonomics in Design

11) Design Process-Prototyping&Modellin&Presentation Techniques

12) Design Management&Engineering Economy in Design Process

13) Aspects of Design as a Profession, Design Ethics

14) Innovation in Design and Engineering

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Decision Making in Design	Online video
1)	What is 'Design'? Introduction to Engineering Design
2)	Engineering&Design, Definitions, Introduction to semester project	Watching a movie
3)	Design Process- Identifying the Problem	reading material
4)	Design Process-Research	Product research
5)	Design Process- Identifying requirements&Ideation&Concept development	Watching a movie
6)	Design Process- Ideation&Creativity&Creative Thinking	reading material
7)	Design Process- Detailed Design	Watching a movie
8)	Midterm Report- Detailed Design	reading material
10)	Human Factors and Ergonomics in Design	Product research
11)	Design Process-Prototyping&Modellin&Presentation Techniques	Watching a movie
12)	Design Management&Engineering Economy in Design Process	reading material
13)	Aspects of Design as a Profession, Design Ethics	reading material
14)	Innovation in Design and Engineering	Online video

Sources

Course Notes / Textbooks:

References:

Barry Hyman (2003) Fundamentals of Engineering Design, Pearson
Nigel Cross (2008) Engineering Design Methods: Strategies for Product Design, Wiley
Pahl G, Beitz W, Feldhusen J, Grote KH (2007) Engineering Design; A Systematic Approach, Springer
Burdek, B. E. 2005. Design: The History, Theory and Practice of Product Design, Birkhäuser Architecture.
Ulrich, K. & Eppinger, S. 2011. Product Design and Development, McGraw-Hill/Irwin.
Kumar, V. 2012.101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Wiley.
Best,K. 2007. Design Management: Managing Design Strategy, Process and Implementation, AVA Publishing SA.Barry Hyman
(2003) Fundamentals of Engineering Design, Pearson

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	1	% 10
Presentation	2	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	9	126
Presentations / Seminar	2	3	6
Midterms	1	2	2
Paper Submission	1	20	20
Final	1	2	2
Total Workload			198

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2