ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SEN4531 | Unix Programming | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. MEHMET ALPER TUNGA |
Recommended Optional Program Components: | None. |
Course Objectives: | The students will have the ability of developing BASH scripts for systems programming in UNIX and UNIX based operating systems with the help of various tools such as grep, awk and sed. The course also provides the students with the other UNIX programming utilities such as socket programming, writing manuals and creating packages. |
The students who have succeeded in this course; 1. Define of basic concepts and categories of operating systems and UNIX 2. Use basic commands of Unix 3. Describe the concept of grep, awk and sed 4. Describe the Unix and shell environment and fundamentals of shell programming in Unix 5. Define the basic structures such as loops, control structures of BASH and developing system programming scripts through BASH 6. Prepare makefiles in Unix environment 7. Describe the fundamentals of Gnome programming 8. Create RPM packages 9. Prepare manual pages 10. Define the fundamentals of socket programming |
The course content is composed of unix commands, the grep family, introducing awk, introducing sed, environment and shell variables, shell (bash) programming, writing makefile, gnome programming, creating rpm packages, writing manual pages, sockets. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Unix Commands | |
3) | The grep Family | |
4) | Introducing awk | |
5) | Introducing sed | |
6) | Environment and Shell Variables | |
7) | Shell (BASH) Programming | |
8) | Shell (BASH) Programming | |
9) | Shell (BASH) Programming | |
10) | Writing Makefile | |
11) | Gnome Programming | |
12) | Creating RPM Packages | |
13) | Writing Manual Pages | |
14) | Sockets |
Course Notes / Textbooks: | Neil Matthew and Richard Stones, Beginning Linux Programming, Wiley, 2008, ISBN 13: 978-0-470-14762-7 David Tansley, Linux & Unix Shell Programming, Addison-Wesley, 2000, ISBN 10: 0-201-67472-6 |
References: | Yok - None. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 5 | % 20 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 3 | 5 | 15 |
Homework Assignments | 1 | 8 | 8 |
Quizzes | 5 | 3 | 15 |
Midterms | 1 | 17 | 17 |
Final | 1 | 18 | 18 |
Total Workload | 115 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |