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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ARC1023	Introduction to Architectural Culture	Spring	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ÜNSAL GÜLMEZ
Course Lecturer(s):	Prof. Dr. NİLAY ÜNSAL GÜLMEZ Prof. Dr. SEMA ESEN SOYGENİŞ
Recommended Optional Program Components:	None
Course Objectives:	The objective is to develop an understanding of architectural culture; principles of architectural design, construction, materials and context. The emphasis is on space, form, technology and materials characterized by particular ways of thinking, embedded in human culture.

Learning Outcomes

The students who have succeeded in this course;
Students who complete this course will be able to
1.to understand basic concepts of architectural design.
2.to get ability to gather architectural terminology appropriately within architectural course.
3.to understand the social and interdisciplinary context of architecture as profession.
4.to understand the site characteristics such as soil, topography, vegetation, and watershed and context in a project design.
5.to analyze an architectural work using the basic concepts of architectural design.
-Understanding of the relationship between human behaviour, the natural environment and the design of the built environment.

Course Content

This course discusses architecture and architectural culture in the context of principles of architecture.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction / Scope of the Course
2)	Discussion: What is Architecture?
3)	History and Theory of Architecture Architecture as a Profession / Means of Communication
4)	Architecture/Space/Structure/Enclosure
5)	Architecture/Geometry
6)	Space / Form and Order
7)	Aesthetics/Proportion and Scale in Architecture
8)	Mid-Term Exam
9)	Space and Light
10)	Architecture and Function
11)	Architecture and Movement /Circulation / Promenade
12)	Architecture Structure / Materials
13)	Architecture/Context
14)	Discussion

Sources

Course Notes / Textbooks:

References:

-Arnhime R., Dynamics of Architectural Form, Berkeley, 1977
-Baker G.H., Design Strategies in Architecture.An Analysis of Form,VNR, New York, 1996
-Burden E., Elements of Architectural Design: A Visual Resource, VNR, New York, 1995
-Ching F., Architecture: Form Space and Order, VNR, New York, 1996
-Ching F., Interior Design, VNR, NY, 1987.
-Clark R., Presidents in Architecture, VNR,NY, 1985.
-Conway H., Understanding Architecture, Routledge, London, 1994.
-Giedion S., Space, Time and Architecture, Harvard U Press, 1982.
-Farrelly, L., The Fundamentals of Architecture, Academia, Singapore, 2007
-Farrelly, L. (Construction +Materiality/AVA Publishing) Yapım + Malzeme, Literatür, İstanbul,2012
-Kuban D., Mimarlık Kavramları, Yem Yayın, 4. Baskı, İstanbul, 1992.
-Palmer J., Dodson M., Design and Aesthetics, Routledge, NY, 1996
-Rasmussen, S.E., Experiencing Architecture, The MIT Press,Cambridge, 1982.
-Rapoport, A., House Form and Culture,Prentice Hall NJ, 1969
-Rudofsky, B., The Prodigious Builders, HBJ,USA, 1977
-Smithies K.W., Principles of Design in Architecture, VNR, New York, 1981
-Soygeniş, S., Mimarlık- Düşünmek, Düşlemek, Yapı Yayın, İstanbul, 2006
-Soygeniş,S.,M., İstanbul-An Urban Commentary, Birsen Yayın, Istanbul, 2006
-Unwin S., Analysing Architecture, Routledge, New York, 1997

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Application	5	% 10
Homework Assignments	5	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	25
Study Hours Out of Class	14	42
Presentations / Seminar	2	16
Project	3	13
Midterms	1	2
Final	1	2
Total Workload		100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2