ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD3208 | Advanced Media Performances | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. AYBERK CAN ERTUNA |
Course Lecturer(s): |
Assist. Prof. AYBERK CAN ERTUNA |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of the course is to provide students with competence in all areas of broadcasting, especially video broadcasting, and to make them gain experience in preparing and presenting a program. Strengthening students' on-camera performances is one of the main outcomes of the course. |
The students who have succeeded in this course; - They will learn how to speak in an accurate and impressive way - They will perceive the differences between speaking and writing language and pronunciation attributions - Students would learn how to write a news on media organs like radio and television and practice readily. - Students would learn how to present the news on media organs like radio and television and practice readily. - Students would learn the skills of creating and presenting program content. |
Within the scope of this course; detailed information will be given about diction, news writing and presenting. Within this context; students would receive necessary education on diction, voiceover, writing and presenting of television and radio news, presenting of newscast and news, creating a newscast context. Necessary information about creating and presenting a program context, writing and presenting the news on radio and television will be provided in both theoretical and practical ways. Course Teaching Method includes discussion, case study, demonstration and practice, assignments, project preparation, individual and group work. |
Week | Subject | Related Preparation |
1) | Introduction to the course. Definition and practicing areas of being a correspondent, announcer and presenter. | |
2) | The importance of breathing correctly | |
3) | What is body awareness? How to use voice correctly? | |
4) | Drama workout | |
5) | Written language and spoken language | |
6) | What does a correspondent do? | |
7) | Alternative newspapers | |
8) | What is rhetoric? | |
9) | Midterm | |
10) | How to prepare a program and its content for radio and TV | |
11) | Non-verbal communications: The usage of gesture and mimic | |
12) | Dos & Don'ts: Hosting a guest on TV and radio | |
13) | Speaking in front of a camera in an advanced way | |
14) | Evaluation before final |
Course Notes / Textbooks: | In accordance with course processing; internet and newspaper news, poems, various reading materials, documents of radio and television news will be handed for practice. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 14 | 5 | 70 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 113 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |