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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
DES1021	Introduction to Industrial Design	Spring	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. MEHMET ASATEKİN
Course Lecturer(s):	Assoc. Prof. MEHMET ASATEKİN
Recommended Optional Program Components:	None
Course Objectives:	This course introduces the student to the discipline of industrial design through lectures, class discussion, one assignment, and two exams. It will provide the student with: - A general understanding of the subjects listed in the course description above. - An exposure to the visual world of industrial design. - Some experience of group discussion and teamwork. - The experience of researching, analyzing, and presenting on aspects of industrial design - Discuss the social, historical and cultural context of key art and design movements, theories and practices - Analyse a specific work of art or design related to own area of specialism

Learning Outcomes

The students who have succeeded in this course;
I- define design, industrial design, formation and evolution of the profession
II- identify the practice area of the profession and the other fields that industrial design relates
III- identify the role of industrial designer and process of industrial design
IV- define stages of design problem solving
V- debate on application of industrial design on specific problems and user groups
VI- analyze specific industrial design projects according to practice fields of the profession
VII- relate business and management to industrial design
VIII- debate on human factors, material and technology, manufacturing process, innovation and creativity in industrial design

Course Content

1. Introduction to the course.
2. Design, Industrial Design and Basic Concepts in Industrial Design
3. Design Process, Roles in Design Process and Design Criteria
4. Identifying Qualifications and Problems in Product Design
5. Color in Industrial Design
6. Collection and Process of Information in Design
7. Human Factors in Industrial Design
8. Special Topics in Industrial Design for Special Age Groups and Universal Design
9. Midterm exam
10. Business of Industrial Design
11. Presentation of papers
12. Presentation of papers
13. Presentation of papers
14. Presentation of papers
15. Design Ideation and Problem Solving
16. Innovation and Creativity in Decision Making

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course.
2)	Design, Industrial Design and Basic Concepts in
3)	Design Process, Roles in Design Process and Design Criteria
4)	Identifying Qualifications and Problems in Product Design
5)	Color in Industrial Design
6)	Collection and Process of Information in Design
7)	Human Factors in Industrial Design
8)	Special Topics in Industrial Design for Special Age Groups and Universal Design
9)	Midterm
10)	Business of Industrial Design
11)	Presentation
12)	Presentation
13)	Presentation
14)	Presentation
15)	Design Ideation and Problem Solving
16)	Innovation and Creativity in Decision Making

Sources

Course Notes / Textbooks:

Slack, Laura. What is Product Design? UK: RotoVision, 2006.
Asatekin, Mehmet. Endüstri Tasarımında Ürün Kullanıcı İlişkileri. Ankara: ODTÜ Mimarlık Fakültesi Yayınevi. 1997.
Heskett, John. Industrial Design.London: Thames and Hudson, 1980.
Bayazıt, Nigan. Endüstriyel Tasarımcılar İçin Tasarlama Kuramları ve Metodları. İstanbul: Birsen yayınevi, 2004.
Clay, Robert. Beautiful Thing. An Introduction to Design. New York: Berg, 2009.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Homework Assignments	8	% 20
Presentation	4	% 10
Midterms	1	% 30
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	15	2	30
Application	15	2	30
Presentations / Seminar	4	2	8
Homework Assignments	1	5	5
Midterms	1	2	2
Final	1	2	2
Total Workload			77

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2