| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| DES1021 | Introduction to Industrial Design | Spring | 2 | 0 | 2 | 3 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. MEHMET ASATEKİN |
| Course Lecturer(s): |
Assoc. Prof. MEHMET ASATEKİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This introductory course aims to equip students with foundational knowledge and skills for understanding design, industrial design, the role of the industrial designer, and the design process. |
|
The students who have succeeded in this course; The students who have succeeded in this course; 1. Defines the general characteristics of industrial design, the formation, and the development of the profession. 2. Explains the basic terminology and concepts related to industrial design. 3.Defines the application areas of industrial design and the other disciplines related to these areas. 4. Explains the role of the industrial designer and the industrial design process. 5. Discusses and interprets fundamental concepts such as function, product semantics, technology factors, and ergonomics in the context of industrial design. |
| The course is structured to introduce foundational concepts in industrial design through a combination of lectures, assignments, and a term paper. Topics covered in lectures include the origins and nature of industrial design, visual education, the concept of function, product semantics, technology as a design factor, ergonomics, responsible design, and working methodologies. Lectures will guide students in understanding both theoretical and practical aspects of industrial design. Assignments and term paper will allow students to engage with the topics discussed in class and develop their critical thinking and design analysis skills. And, exams will assess students' grasp of the core concepts discussed. The teaching methods of the course are as follows: lecture, reading, discussion, and individual study. |
| Week | Subject | Related Preparation |
| 1) | Introductory meeting | - |
| 2) | Origins of Industrial Design | - |
| 3) | Origins of Industrial Design | Assignment 1 |
| 4) | Nature of Industrial Design | Assignment 1 due |
| 5) | Why visual education? | Assignment 2 |
| 6) | What is arts? | Assignment 2 due |
| 7) | Concept of function | Term paper announced |
| 8) | Midterm exam | Review |
| 9) | Product semantics | Assignment 3 |
| 10) | Product semantics | Assignment 3 due |
| 11) | Technology as a design factor | Assignment 4 |
| 12) | Ergonomics and design | Assignment 4 due |
| 13) | Responsible design | Assignment 5 |
| 14) | Working methodology | Assignment 5 due Term paper due |
| 14) | Working methodology | Assignment 5 due Term paper due |
| Course Notes / Textbooks: | Munari, B., Design as Art. (1970) Middlesex: Penguin |
| References: | - |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 5 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 35 | |
| PERCENTAGE OF FINAL WORK | % 65 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 2 | 28 |
| Study Hours Out of Class | 2 | 3 | 6 |
| Project | 1 | 8 | 8 |
| Homework Assignments | 5 | 5 | 25 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 6 | 6 |
| Total Workload | 75 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |