ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4452 | Wissen - Mobile Applications Development for Windows Phone | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. TEVFİK AYTEKİN |
Course Lecturer(s): |
Prof. Dr. TAŞKIN KOÇAK Assist. Prof. ÖVGÜ ÖZTÜRK ERGÜN Assist. Prof. SELÇUK BAKTIR Assist. Prof. TARKAN AYDIN |
Recommended Optional Program Components: | None |
Course Objectives: | This course introduces Windows operating system for mobile phones. Students are exposed to developing tools for Windows Phone. The topics covered includes various services and programming aids such as cloud, web, XNA-based game programming that come with the Windows Phone mobile operating system. |
The students who have succeeded in this course; This course encourages students to learn by building increasingly more sophisticated and meaningful mobile applications for Windows Phone. |
1. Week:Introducing the .NET Platform, WPF, Silverlight, Windows Phone and development tools 2. Week:Creating User Interfaces 3. Week:Usage of Panels 4. Week:Usage of UIElements 5. Week:Routed Events 6. Week:Creating Graphics 7. Week:DataBinding -I 8. Week:DataBinding - II 9. Week:Creating Animations 10.Week:Web Services 11.Week:Isolated Storage 12.Week:What is SQL Azure ? 13. Week:XNA & Game Programming 14. Week:Publishing & deploying applications |
Week | Subject | Related Preparation |
1) | Introducing the Windows Phone and development tools Using & Creating Phone Emulators | |
2) | Creating User Interfaces XAML & Programatically | |
3) | Usage of Panels Understanding Layout Semantic | |
4) | Usage of WP8 UIElements Components (TextBlock, Button, etc) | |
5) | Routed Events Event routing | |
6) | Creating Graphics on Windows Phone 8 Brushes and other drawing objects | |
7) | DataBinding -I Declerative & programatic binding | |
8) | DataBinding - II observable collection classes | |
9) | Creating Animations on Windows Phone 8 Creating animations via Expression Blend tool. | |
10) | Web Services Windows Phone applications as service clients | |
11) | Isolated Storage What is Isolated Storage consept ? | |
12) | What is SQL Azure ? Using databases on the cloud. | |
13) | XNA & Game Programming Introduction to XNA | |
14) | Publishing & deploying phone applications to Windows market. Deployment details. |
Course Notes / Textbooks: | WPF, Aykut TAŞDELEN,2010 |
References: | Yok - None |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Laboratory | 12 | 24 |
Homework Assignments | 6 | 9 |
Midterms | 14 | 21 |
Final | 14 | 21 |
Total Workload | 117 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |