Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Assist. Prof. HATİCE ÖVGÜ TÜZÜN |
Course Lecturer(s): |
Prof. Dr. GÖNÜL BAKAY
Assist. Prof. HATİCE ÖVGÜ TÜZÜN
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Recommended Optional Program Components: |
none |
Course Objectives: |
This course will cover sample stories and novels written in the 20th century of the USA. Works to be studied shall be selected from writers of naturalism, impressionism, modernism and other literary movements of the post-war generation writers like S. Anderson, J. London, E. Hemingway, F.S. Fitzgerald, T. Capote, W. Faulkner, J. Steinbeck, K. A. Porter, J. Kerouac, T. Capote; C. Mc Cullers, F. O’Connor, J. D. Salinger, J. Updike, T. Morrison and P. Auster.
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F. Scott Fitzgerald, The Great Gatsby, Sherwood Anderson, “Death in the Woods”,John Steinbeck, The Grapes of Wrath, William Faulkner ve 1940lar; üç kısa romanından biri: Three Famous Short Novels: Spotted Horses, Old Man, and The Bear (1942, novellas),Ernest Hemingway ve 1950ler,The Old Man and the Sea,Truman Capote, “Children on Their Birthdays”,Jerome David Salinger The Catcher in the Rye,Jack Kerouac & 1960lar, On the Road,Toni Morrison & the 1970ler, The Bluest Eye,Paul Auster & 1980ler, The City of Glass/Cam Kent (New York Üçlemesi’nin ilk kitabı) |
Week |
Subject |
Related Preparation |
1) |
Modernism and the 1920s The Lost Generation |
F. Scott Fitzgerald, The Great Gatsby |
2) |
Naturalism & Modernism |
Sherwood Anderson, “Death in the Woods” |
3) |
Naturalism, 1930s, The Great Depression |
John Steinbeck, The Grapes of Wrath |
4) |
1930s, Naturalism & The Great Depression |
Comparative discussion of the cult movie by H. Ford: The Grapes of Wrath, with the novel |
5) |
William Faulkner and the 1940s |
A Rose for Emily and Other Stories (1942, short stories)
Three Famous Short Novels: Spotted Horses, Old Man, and The Bear (1942, novellas)
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6) |
Ernest Hemingway, and the 1950s |
The Old Man and the Sea |
7) |
Ernest Hemingway |
The Old Man and the Sea |
8) |
Review |
|
9) |
Truman Capote |
“Children on Their Birthdays” |
10) |
Jerome David Salinger |
The Catcher in the Rye |
11) |
Jack Kerouac & and 1960s |
On the Road |
12) |
Jack Kerouac & and 1960s |
On the Road |
13) |
Toni Morrison & the 1970s |
The Bluest Eye |
14) |
Paul Auster & the 1980s |
The City of Glass (first book of The New York Trilogy) |
15) |
Final Exam |
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16) |
Final Exam |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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2 |
12) |
To be able to identify and meet the demands of learning requirements.
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2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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2 |