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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3101	Lifestyle Content Creation for Social Media	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. MELİS ÖZBEK
Recommended Optional Program Components:	None
Course Objectives:	This course aims to provide theoretical, practical and critical knowledge on and develop expertise in "lifestyle journalism" which has been becoming an increasingly important type of journalism in the global and local scales. Teaching methods of the course: lecture, readings, exams, discussions, case studies, practical works, assignments

Learning Outcomes

The students who have succeeded in this course;
- the historical and sociological factors that created "lifestyle journalism",
- the current situation and future potentials of "lifestyle journalism" in the media sector,
- practical skills in order to work as a "lifestyle journalist"
- vocational and social ethics-related issues pertaining to "lifestyle journalism"
- awareness of finding and choosing the right ways of telling a story in digital lifestyle magazine,
- practical skill of asking questions, searching for answers in the digital world.
- development of a sense of thinking about social, economic and political reflections of art, culture, fashion, travel, food etc.

Course Content

This course will focus on the historical and social development of lifestyle journalism as a separate vocation from general types of journalism and which has gained prominence since 1970s with the rise of consumption-based lifestyles of various stripes. After these theoretical discussions, we will move into the key points that separate lifestyle journalism from other types of journalism, contextualize it within the sector and discuss its digital transformation. Finally, we will develop practical and vocational skills for students in order for them to work as digital lifestyle journalists and we will deal with critical issues pertaining to the social and vocational ethics related to this type of journalism.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview to the class, explanation of the rules
2)	A short tale of lifestyle journalism from the printed realm to the digital, its cultural, economic and political impact; entering the magazine zone
3)	Magazine: Description, types, formats; decisions on the digital magazine; distribution of tasks
4)	Lifestyle journalism’s main principles, ethics, laws; designing the digital magazine
5)	Field study (opening, gala, press conference, publicity meeting, test drive, cover photo shooting etc.)
6)	General review and discussion on the field study
7)	Types of new media, blogging and fashion journalism
8)	Quest for a new style; discussion and review on the design of digital magazine; the importance of expressing experiences, discussion on specific type of lifestyle coverages (art, culture, travel, food, entertainment, wellbeing etc.)
9)	Lifestyle Journalism Examples from Turkish media
10)	Vocational techniques for Lifestyle journalism
11)	Social and vocational ethics pertaining to lifestyle journalism
12)	Online news & social media: Principles, differences, advantages and disadvantages
13)	Presentations
14)	Review of the course topics.

Sources

Course Notes / Textbooks:

Eric Jon Bulson, Little Magazine world form, Berlin: De Gruyter, 2016.

Agnes Rocamora (2012) "Hypertextuality & Remediation in
the Fashion Media: The case of fashion blogs," Special Issue on Lifestyle Journalism, "Journalism Practice" Journal, Vol 6, No. 1.

Lyn McGaurr (2012) "The Devil May Care: Travel journalism, cosmopolitan concern, politics and the brand" Special Issue on Lifestyle Journalism, "Journalism Practice" Journal, Vol 6, No. 1.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 20
Project	1	% 10
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Project	2	20	40
Midterms	1	3	3
Final	1	3	3
Total Workload			130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising