| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Instructor ORHAN CEM ÇETİN |
| Course Lecturer(s): |
Instructor ORHAN CEM ÇETİN
Prof. Dr. HASAN KEMAL SUHER
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Course discussions, which will focus on visual arts, particularly photographic understanding and method, will also include the perspectives of psychology, sociology, anthropology, philosophy and aesthetics. The review of exhibitions and other related works, book reviews, photographic readings, oral performances and homework will enhance students’ knowledge.
|
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the principles of creative thinking. |
|
| 2) |
Systematics of thought,
principles of creativity,
mind stimulation and production methods,
photography and creation.
|
Weekly readings will be assigned. |
| 3) |
Relationality in arts.
Reading, receiving, realizing and transforming the “essence” into image. |
Weekly readings will be assigned. |
| 4) |
Reading photography and its principles.
Artistic and technical structure of photography.
Photography in relation with the history of photography.
History of culture and art. |
Weekly readings will be assigned. |
| 5) |
Production process of photograph.
Signs and practices of signifying in photography.
Photography and reality.
Photography as proof.
Photography in place of memory.
Photography that demonstrates/ illuminates news.
|
Weekly readings will be assigned. |
| 6) |
Advertisement Photography.
Photograph: Why Art! |
Weekly readings will be assigned. |
| 7) |
Induction and deduction in creative photography.
Photograph and the concept of time.
Link between past and future: Photography. |
Weekly readings will be assigned. |
| 8) |
Week 8: Different cultures’ approach to art
Orientalism and geographical aspects. |
Weekly readings will be assigned. |
| 9) |
Setting up a photograph.
Creative thought and sharing it with the society. |
Weekly readings will be assigned.
|
| 10) |
From perception to theory. |
Weekly readings will be assigned.
|
| 11) |
Fundamentals of composing.
Readings of symbols and photographic references. |
Weekly readings will be assigned. |
| 12) |
Digitalization. |
Weekly readings will be assigned. |
| 13) |
Philosophy and aesthetics of photography.
Photography and anthropology. |
Weekly readings will be assigned. |
| 14) |
Creative thinking.
Photography as media.
Photography as a special language. |
Weekly readings will be assigned. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
