Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Instructor ORHAN CEM ÇETİN |
Course Lecturer(s): |
Instructor ORHAN CEM ÇETİN
Prof. Dr. HASAN KEMAL SUHER
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Recommended Optional Program Components: |
None |
Course Objectives: |
Course discussions, which will focus on visual arts, particularly photographic understanding and method, will also include the perspectives of psychology, sociology, anthropology, philosophy and aesthetics. The review of exhibitions and other related works, book reviews, photographic readings, oral performances and homework will enhance students’ knowledge.
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Week |
Subject |
Related Preparation |
1) |
Introduction to the principles of creative thinking. |
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2) |
Systematics of thought,
principles of creativity,
mind stimulation and production methods,
photography and creation.
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Weekly readings will be assigned. |
3) |
Relationality in arts.
Reading, receiving, realizing and transforming the “essence” into image. |
Weekly readings will be assigned. |
4) |
Reading photography and its principles.
Artistic and technical structure of photography.
Photography in relation with the history of photography.
History of culture and art. |
Weekly readings will be assigned. |
5) |
Production process of photograph.
Signs and practices of signifying in photography.
Photography and reality.
Photography as proof.
Photography in place of memory.
Photography that demonstrates/ illuminates news.
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Weekly readings will be assigned. |
6) |
Advertisement Photography.
Photograph: Why Art! |
Weekly readings will be assigned. |
7) |
Induction and deduction in creative photography.
Photograph and the concept of time.
Link between past and future: Photography. |
Weekly readings will be assigned. |
8) |
Week 8: Different cultures’ approach to art
Orientalism and geographical aspects. |
Weekly readings will be assigned. |
9) |
Setting up a photograph.
Creative thought and sharing it with the society. |
Weekly readings will be assigned.
|
10) |
From perception to theory. |
Weekly readings will be assigned.
|
11) |
Fundamentals of composing.
Readings of symbols and photographic references. |
Weekly readings will be assigned. |
12) |
Digitalization. |
Weekly readings will be assigned. |
13) |
Philosophy and aesthetics of photography.
Photography and anthropology. |
Weekly readings will be assigned. |
14) |
Creative thinking.
Photography as media.
Photography as a special language. |
Weekly readings will be assigned. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
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3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
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4) |
To be able to follow and interpret innovations in the field of advertising |
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5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
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6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
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7) |
To recognize and understand all the dynamics within the field of advertising |
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8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
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