ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD4105	Media Production Techniques	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. MELİS ÖZBEK
Recommended Optional Program Components:	None
Course Objectives:	The main aim of the course is to give the essential production techniques for print, radio, television and online brodcasting. Teaching methods of the course: lecture, readings, discussions, practical works, assigments

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course:
1. Will make progress in understanding and comprehending the visual world.
2. Will be able to gain and develop technical skills in developing visual projects.
3. will be able to initiate, develop and present photography and video projects
4. Will be able to create a personal portfolio.
5. Will be able to share and discuss personal projects with multimedia applications.

Course Content

This course introduces to the basics of image capture using stills and video production technologies. Students will learn photographic techniques, from recording initial assets to editing, digitization, compression and storage. Students also will develop your skills in mediatic storytelling and study examples of promotion and campaigning with social media.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	Photography techniques
3)	Being a photographer and videographer
4)	What is happening in our immediate environment? What is a visual summary of this?
5)	Thinking visually
6)	Working as a team
7)	Creative thinking
8)	Telling visual stories
9)	Thinking, production, critic and presentation
10)	Find a subject, make a production, need a critic and make a presentation
11)	Multimedia applications
12)	Where are the differences between editorial work and commercial work in media production?
13)	Creative presentation techniques
14)	Review of the course

Sources

Course Notes / Textbooks:	Reading materials will be given on weekly basis.
References:	Yazılı ders notları dönem boyunca verilecektir.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Application	14	2	28
Study Hours Out of Class	14	5	70
Midterms	1	5	5
Final	1	5	5
Total Workload			136

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising