ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL1097	American History I	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. HATİCE ÖVGÜ TÜZÜN
Course Lecturer(s):	Assist. Prof. HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components:	None
Course Objectives:	To introduce American history from the first settlement to 1877 and to specify the various political, social, cultural and economic themes that have played key roles in the development of the United States as a nation, people and society.

Learning Outcomes

The students who have succeeded in this course;
The students who succeed in this course will be able to:

1)To discuss major events, persons, and dates of American History up to 1877, Civil War.
2)To employ historical and sociological perspectives relating to the development of the American History to 1877
3)To formulate interpretations of a American society through the analysis of key events up to 1877
4)To evaluate how the USA developed its political, social, cultural, economical structure up to 1877.
5)To examine significant political, social, economical, and cultural developments in the first phase of American history.

Course Content

16th to 19th century American History

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Worlds Collide: Europe, Africa, and America, 1450-1620
2)	The Invasion and Settlement of North America, 1550-1700	Reading
3)	The British Empire in America, 1660-1750	Reading
4)	Growth and Crisis in Colonial Society, 1720-1765	Reading
5)	Toward Independence: Years of Decision, 1763-1775	Reading
6)	War and Revolution, 1775-1783	Reading
7)	The New Political Order, 1776-1800	Reading
8)	Westward Expansion and A New Political Economy	Reading
9)	The Quest for a Republican Society, 1790-1820	Reading
10)	The Economic Revolution, 1820-1860	Reading
11)	A Democratic Revolution, 1820-1844	Reading
12)	Religion and Reform, 1820-1860	Reading
13)	Civil War, 1861-1865	Reading
14)	The Reconstruction, 1865-1877	Reading
15)	Final
16)	Final

Sources

Course Notes / Textbooks:	A People and A Nation: History of the United States, Combined Edition. Houghton Mifflin.
References:	Primary Source Booklet

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Quizzes	2	% 10
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	7	105
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			155

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2