ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV4513	Editorial Photography	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor HALUK ÇOBANOĞLU
Course Lecturer(s):	Instructor HALUK ÇOBANOĞLU
Recommended Optional Program Components:	None
Course Objectives:	This course is aimed at advanced level students who have in mind a work they would like to improve and complete. Its main objective is to fill the gaps in different areas of photographic expertise. There are weekly exercises. For many of us, self-promotion and project making are the most difficult stages of the creative process. Weekly presentations and discussions address different topics as image editing, statement writing, building a website, perfect portfolio etc.

Learning Outcomes

The students who have succeeded in this course;
1. Understand the basic principles of editorial photography.
2. Learn how to use all the settings and functions of their cameras while practice taking editorial photographs.
3. Understand how different camera settings can affect the final image.
4. Become familiar with the computer components that are related to editorial photography.
5. Acquire a good grasp of the latest digital technologies and their relation to photography
6. Use background options, simple lighting possibilities and sound recording options based on their own projects.
7. Express a personal voice, improve editing skills and unique create original works.
8. Develop a new approach to magazine photography.

Course Content

This course consists of two major parts. The first part aims at explaining editorial photography, photojournalism, documentary photography and at teaching how to use a great range of media as an editorial photographer. In this part, students are introduced to both classical and contemporary examples in comparison with their original works. The second part students are expected to improve their practical skills, their use of equipment and their social skills with regards to interpersonal communication as well as their links to the worlds of commerce and media.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction, first examples and discussion.
2)	East-West: Photographic approaches.	Working on the assignments.
3)	Photographing social landscapes. Examples from the founders of editorial photography.	Assignment 1
4)	Traditional editorial photography. The history of photojournalism.	Working on the assignments.
5)	Shooting for magazines. How to prepare an effective portfolio.	Assignment 2
6)	Appropriate equipment, camera and light for editorial photography.	Working on the assignments.
7)	Life as a documentary. Motivating students to start a long term documentary project.	Assignment 3
8)	Effective editing.	Working on the assignments.
9)	Contact with the professional world. The editorial project as a commercial work.	Assignment 4
10)	Commercial editing.	Working on the assignments.
11)	Defending editorial projects with oral presentations.	Assignment 5
12)	Advanced editorial and commercial editing.	Working on the assignments.
13)	Taking on a project as a freelance photographer and create a personal website.	Final Assignment A
14)	Final presentations.	Final Assignment B

Sources

Course Notes / Textbooks:

Wells, L. (2003). The photography reader. London New York: Routledge.

References:

1. Berger, J. (2008). Ways of seeing. London: Penguin.
2. Janus, E. & Lambert, M. (1998). Veronica's revenge : contemporary perspectives on photography. Switzerland Zurich New York New York City: LAC Scalo Distributed in North America by D.A.P.
3. Stahel, U. (2003). Well, what is photography? : a lecture on photography on the occasion of the 10th anniversary of Fotomuseum Winterthur. Winterthur, Switzerland Zurich: Fotomuseum Winterthur Scalo.
4. Wells, L. (2009). Photography : a critical introduction. London New York: Routledge.

Other resources and artists' books may include:

1. Ara Guler (Ed.Tavlas,Nezih). Fotocep, 2010.
2. Henri Cartier-Bresson. Thames and Hudson Gallimard, 2008.
3. Arabesk. Cobanoğlu,Haluk. Fotografevi, 2007.
4. New York Subway. Cobanoglu, Haluk. YGS, 2003.
5. Camera Work. Stieiglitz, A. Taschen, 2008.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	6	% 60
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	4	52
Homework Assignments	7	3	21
Final	1	1	1
Total Workload			130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2