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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SKY4065	Health Tourism	Spring	2	0	2	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. YONCA SEVİM
Recommended Optional Program Components:	None
Course Objectives:	To teach the students the historical development of health tourism in the world and in Turkey and to inform the students about the future of health tourism.

Learning Outcomes

The students who have succeeded in this course;
Health tourism, thermal tourism, medical tourism, wellness tourism in the world knows the applications.
Know the design and services of a health tourism center and its employees and their duties.
Recognize developing countries and destinations of health tourism.
A variety of operations and treatments offered to health tourism customers and visits and other services are known.
Knowing the needs of a health-care tourist, they will find ways to provide appropriate services.

Course Content

This course examines and compares the health tourism in all dimensions of the world and our country. Tourism, spa and wellness tourism, thermal baths etc. for the history, development and future of the health tourism in Turkey and the handicapped. and to explain the real life examples.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Health tourism concept and health tourism today	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10.State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, MaggiAnn
2)	Increase in health tourism in health tourism centers and third world countries in the world	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10.State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, MaggiAnn
3)	Health tourism in Brazil (hospitals, types of treatments, types of surgery, types of visits, cost details)	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10.State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, MaggiAnn
4)	Health tourism in India (hospitals, types of treatment, types of surgery, types of visits, cost details)	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
5)	Health tourism in Cuba (hospitals, types of treatments, types of surgery, types of visits, cost details)	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
6)
7)	Thermal tourism, SPA and Wellness tourism in the world and Turkey, architectural design of spa centers (public health insurance / special luxury classifications), Roman baths, Turkish baths.	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
8)	Historical development of health tourism in Turkey and current situation	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
9)	Private sector health tourism and patient profile	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
10)	Private sector health tourism investments and government incentives	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
11)	Health tourism Turkey case study	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
12)	Tourism for the soul health	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
13)	Disability tourism, tourism for all	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
14)	Health tourism future, expected changes and emerging trends	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
15)	Overview	1. Health Tourism: Social Welfare Through International Trade by David Reisman 2. Edward Elgar Pub \| 2010-06 \| ISBN: 1848448929 3. The Complete Medical Tourist; David Hancock, 2006 4. Patients Beyond Borders; Josef D. Woodman, 2008 5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. 6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper 7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko 8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman 9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman 10. State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, Maggi Ann
16)	Final Exam

Sources

Course Notes / Textbooks:

1. Health Tourism: Social Welfare Through International Trade by David Reisman
2.Edward Elgar Pub | 2010-06 | ISBN: 1848448929
3. The Complete Medical Tourist; David Hancock, 2006
4. Patients Beyond Borders; Josef D. Woodman, 2008
5. Beauty from Afar: Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S.
6. Health and Wellness Tourism: Spas and Hot Springs: Patricia Erfurt and Malcolm Cooper
7. Health and Wellness Tourism, Melanie Smith, Laszlo Puczko
8. Medical Toursm in Developing Countries, Milica Zarkovic Bookman, Karla R. Bookman
9. Patients Beyond Borders: Everybody's Guide to Affordable, World-Class Medical Tourism , Josef D. Woodman
10.State of the Heart: A Medical Tourist's True Story of Lifesaving Surgery in India, MaggiAnn

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	12	10	120
Midterms	1	1	1
Final	1	1	1
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2