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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4657	Digital Research Methods	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Objectives:	The aim of the course is to enable students to learn traditional and face-to-face research methods as well as digital research methods such as netnography, social network analysis, online focus group. In this direction, students will learn digital research methods and will be able to use these methods actively throughout the course. In line with the content of the course, students will be taught various digital platforms and applications to use these methods.

Learning Outcomes

The students who have succeeded in this course;
1) to have advanced knowledge of research methods,
2) to have information about the methods used to conduct research in digital environment
3) to observe the changes in the field of social sciences came with the digital age,
4) to observe the changes in the field of social sciences came with the digital age,
5) to analyze data obtained from digital media,
6) to make decisions their analyze,
7) to have knowledge about the use of digital research methods in the field of communication,
8) to understand the importance of digital data and its current place in society with the information they have learned,
9) To be able to know the importance of "ethics" in digital research methods.

Course Content

Data Collection, Data Analysis, Research Ethics, Research Design, Qualitative and Quantitative Research Methods, Digital Research Methodology, Netnography, Online Focus Group, Online Survey, Online Content Analysis, Social Network Analysis, Analysis Reporting

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Finding reliable sources and data in digital environments
3)	Reliability, Storage and Confidentiality of Data
4)	Resarch Design
5)	Midterm
6)	Qualitative and Quantitative Research Methods, Introduction to Digital Research Methods
7)	Netnography
8)	Online Content Analysis
9)	Midterm
10)	Online Focus Group, Online Survey
11)	Social Network Analysis
12)	Analysis of Data Obtained with the Digital Research Methods
13)	Analysis of Data Obtained with the Digital Research Methods
14)	Reporting the Analysis of Data Obtained with the Digital Research Methods

Sources

Course Notes / Textbooks:	E. Hargittai, C. Sandvig (2016). "Digital Research Confidential : The Secrets of Studying Behavior Online", MIT Press, 1. Baskı.
References:	"Reips, U.-D. (2012). ""Using The Internet to Collect Data"", APA Handbook of Research Methods in Psychology, 2.Baskı. M. Eid & E. Diener (2011). ""Handbook of Multimethod Measurement in Psychology"", Washington, DC: American Psychological Association, s. 73-85."

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	2	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	12	3	36
Study Hours Out of Class	12	7	84
Midterms	2	4	8
Final	1	4	4
Total Workload			132

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	3
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	4
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	3
4)	To be able to analyze primary and secondary research data for a variety of products and services.	5
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	1
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	1
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	1
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	4
12)	To be able to identify and meet the demands of learning requirements.	3
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3