ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
OGK2015	Social Psychology	Spring	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. AHMET NACİ ÜNAL
Course Lecturer(s):	Assist. Prof. AYBİKE ELİF BOLCAN
Recommended Optional Program Components:	Absent
Course Objectives:	İn this course, students will to learn communal behavior.

Learning Outcomes

The students who have succeeded in this course;
1. The attachments to the attitude of the leader to obtain information
2. Knowledge of types of aggression
3. Sensation, perception of information about
4. Learning and learning strategies
5. The behavior of individual recognition
6. Group behavior recognition

Course Content

Structure of community, culture, character, groups of community, sole person and development, instincts and emotions, sense, learning by reactiveness, memory and learning strategies, social impact and adaptation, communication and propaganda, mechanism of character and defensiveness, definition of sole and group, large and narrow groups, organized groups, behavior of groups, leadership, aggressiveness, social effects of individual thought ad behavior.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Description And Explain
2)	Structure of community
3)	Culture, character for groups of community
4)	Sole person and development
5)	Instincts and emotions, sense
6)	Instincts and emotions, sense learning by reactiveness, cognitive learning
7)	Memory and learning strategies
8)	Memory and learning strategies
9)	Social impact and adaptation, communication and propaganda
10)	Mechanism of character and defensiveness, definition of sole and group
11)	Large and narrow groups, organized groups, behavior of groups
12)	Leadership
13)	Aggressiveness
14)	Social effects of individual thought and behavior

Sources

Course Notes / Textbooks:	Ahmet Meriçli, Özel Güvenlik, Erdemir Yayınları, Rengin Kitabevi, İstanbul, 2004.
References:	http://www.guvenlikdunyasi.com.tr/

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	3	42
Midterms	1	1	1
Final	1	2	2
Total Workload			73

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising