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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INE4009	Engineering Management	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor ÖZLEM KANGA
Course Lecturer(s):	Prof. Dr. MUSTAFA ÖZBAYRAK Prof. Dr. FAİK TUNÇ BOZBURA Instructor ÖZLEM KANGA
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to develop an understanding of the roles, responsibilities, and skills required by individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations. This process will also develop an awareness of the environmental conditions and pressures facing today’s managers and organizations. Specifically, students will become acquainted with the language of business management and the application of key concepts and theories to the “real world.”

Learning Outcomes

The students who have succeeded in this course;
- Explains what is ethical and what is not.
- Describes the nature of managerial decision making, leadership and strategy.
- Identifies the factors that influence managers’ choice of an organizational structure.
- Defines importance of motivation in team working.

Course Content

The course focuses on Managers and managing as well as the evaluation of management thought. Ethics & Social Responsibility, the roles of managers, organizational strategies and organizational Culture, Motivation and Leadership are also discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Managers and managing
2)	Evaluation of Management Thought
3)	Evaluation of Management Thought
4)	Ethics & Social Responsibility
5)	Global environment
6)	Manager as a decision maker
7)	Manager as a planner and strategists
8)	Review of management history, Midterm Exam
9)	Functional Strategies: Value Chain Management
10)	Functional Strategies: Value Chain Management
11)	Managing organizational structure & Culture
12)	Control & Change Management
13)	Motivation
14)	Leadership

Sources

Course Notes / Textbooks:	Textbook: Chang, C. M. (2016). Engineering Management: Meeting the Global Challenges. Second edition.
References:	Current issues of Financial Times, Fortune, Business Week, The Economist, Harvard Business Review, Business Strategy Review and those of local business magazines Power, Capital and Platin, as well as the business section of daily local newspapers.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 20
Midterms	1	% 35
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	84
Quizzes	10	15
Midterms	1	2
Final	1	2
Total Workload		143

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2