ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
MBG3001 | Biotechnology | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. MERVE SEVEN |
Recommended Optional Program Components: | There is none. |
Course Objectives: | This course is a basic and general introduction to the field of biotechnology. It aims to introduce different areas of biotechnology such as agricultural, yeast/fermentative, food, environmental, medical and industrial biotechnology. Also, the course aims to introduce basics of biotechnological product production. |
The students who have succeeded in this course; 1. Define biotechnology and different areas of biotechnology. 2. Define methodologies used for biotechnological product design, production and purification. 3. Define fermentation and discuss biotechnological production ways of fermentative products. 4. Discuss interdisciplinary work in the field of biotechnology. 5. Discuss biotechnological regulations. 6. Distinguish the ethical concerns that rise with biotechnology. |
Course includes the techniques used in biotechnology and its applications. |
Week | Subject | Related Preparation |
1) | Introduction; Biotechnology as an interdisciplinary area | Reading |
2) | Microbial Biotechnology I | Reading |
3) | Recombinant DNA Technology and Genomics | Reading |
4) | Proteins as Products | Reading |
5) | Microbial Biotechnology I | Reading |
6) | Fermentation-Bioreactors-Purification | |
6) | Microbial Biotechnology II | Reading |
7) | Protein Engineering and Metabolic Engineering | Reading |
8) | Fermentation-Bioreactors-Purification II | Reading |
9) | Plant Biotechnology | Reading |
10) | Animal Biotechnology | Reading |
11) | Medical Biotechnology | Reading |
12) | Bioremediation | Reading |
13) | Aquatic Biotechnology | Reading |
14) | Regulations and Ethics | Reading |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. Course notes will be supplied weekly. |
References: | 1) Introduction to Biotechnology, 3rd edition, William J. Thieman and Michael A. Palladino, Pearson Int. Ed., 2013 2) Glick, B. R., & Patten, C. L. (2017). Molecular biotechnology: principles and applications of recombinant DNA. John Wiley & Sons. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Quizzes | 2 | % 8 |
Midterms | 1 | % 40 |
Final | 1 | % 52 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 48 | |
PERCENTAGE OF FINAL WORK | % 52 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Quizzes | 2 | 2 | 4 |
Midterms | 1 | 17 | 17 |
Final | 1 | 19 | 19 |
Total Workload | 152 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |