| Week |
Subject |
Related Preparation |
| 1) |
Introdution to course outline. Looking at samples of modified images. Overview of our "toolbox."
|
|
| 2) |
Toolbox: selection and masks. Input principles, resolution. Interpolation, file formats and resizing.
|
Working on the assignments. |
| 3) |
Working with layers: Linking layers, layer masks, adjustment layers. |
Assignment 1 |
| 4) |
Working with layers II: Alpha channels, blending modes. |
Working on the assignments.
|
| 5) |
Color: color modes, gamuts, channels, correcting images, color balance, hue, saturation, using level and histogram. Effects: invert, threshold, posterize.
Presentation: Midterm project progress. |
Assignment 2 |
| 6) |
Painting, brushes, gradient tools, filling and stroking selections, and layers.
Presentation: Midterm project progress. |
Working on the assignments.
|
| 7) |
Retouch, liquify command, transforming, clone stamp, patch tool, blur, sharpen, using burn, dodge and sponge.
Presentation: Midterm project progress. |
Working on the assignments. |
| 8) |
Vector shapes, drawing, editing and managing paths. |
Asssignment 3 |
| 9) |
Working with raw format, "camera raw" plug-in, image enhancement and correction. Using Adobe Bridge and Lightroom, organizing images and assembling portfolio.
|
Working on the assignments. |
| 10) |
HDR, merging and tone mapping, tone compressor, detail enhancer. |
Assşgnment 4 |
| 11) |
Panoramic photography, using panoramic tripod head, merging, stitching and tone mapping. |
Working on the assignments. |
| 12) |
Manipulation, bringing different photography parts together, using masks and brushes. |
Starting the final projects. |
| 13) |
Presentation: Progresses in the final projects.
|
Working on the presentation. |
| 14) |
Presentations of final projects.
|
Working on the presentation. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
|
| 4) |
To be able to follow and interpret innovations in the field of advertising |
|
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
|
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
|
| 7) |
To recognize and understand all the dynamics within the field of advertising |
|
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
