| Week |
Subject |
Related Preparation |
| 1) |
Introdution to course outline. Looking at samples of modified images. Overview of our "toolbox."
|
|
| 2) |
Toolbox: selection and masks. Input principles, resolution. Interpolation, file formats and resizing.
|
Working on the assignments. |
| 3) |
Working with layers: Linking layers, layer masks, adjustment layers. |
Assignment 1 |
| 4) |
Working with layers II: Alpha channels, blending modes. |
Working on the assignments.
|
| 5) |
Color: color modes, gamuts, channels, correcting images, color balance, hue, saturation, using level and histogram. Effects: invert, threshold, posterize.
Presentation: Midterm project progress. |
Assignment 2 |
| 6) |
Painting, brushes, gradient tools, filling and stroking selections, and layers.
Presentation: Midterm project progress. |
Working on the assignments.
|
| 7) |
Retouch, liquify command, transforming, clone stamp, patch tool, blur, sharpen, using burn, dodge and sponge.
Presentation: Midterm project progress. |
Working on the assignments. |
| 8) |
Vector shapes, drawing, editing and managing paths. |
Asssignment 3 |
| 9) |
Working with raw format, "camera raw" plug-in, image enhancement and correction. Using Adobe Bridge and Lightroom, organizing images and assembling portfolio.
|
Working on the assignments. |
| 10) |
HDR, merging and tone mapping, tone compressor, detail enhancer. |
Assşgnment 4 |
| 11) |
Panoramic photography, using panoramic tripod head, merging, stitching and tone mapping. |
Working on the assignments. |
| 12) |
Manipulation, bringing different photography parts together, using masks and brushes. |
Starting the final projects. |
| 13) |
Presentation: Progresses in the final projects.
|
Working on the presentation. |
| 14) |
Presentations of final projects.
|
Working on the presentation. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
