| Language of instruction: |
Turkish |
| Type of course: |
GE-Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Dr. BURCU ALARSLAN ULUDAŞ |
| Recommended Optional Program Components: |
None |
| Course Objectives: |
As it is known, Turks have used different alphabets throughout their history. The most commonly known ones are Gokturk, Uyghur and Arabic alphabets. During the Ottoman Empire, the official language of the state was Turkish. The Ottoman Turkish Alphabet consists of 36 letters, but there are 14 letters that need to be learned by grouping. This alphabet consists of the Arabic alphabet (28 letters) and letters taken from Persian and Turkish.
During the Ottoman Empire, Turkish became a widely used language in three continents (Asia-Europe-Africa). In order to get to know the Ottoman cultural heritage assets more closely, it is necessary to know a little bit of Ottoman Turkish, which is a blend of three languages (Turkish-Arabic-Persian). Therefore, this course can be a starting point for those who wish to do so. During trips within or outside the country, reading even a few words, if not the entire text, of the inscriptions of old historical monuments in the Ottoman geography (such as fountains, public fountains, mosques, tombs, inns, baths) gives great excitement and happiness to the reader. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
The alphabets Turks have used before Latin alphabet and importance of Learning Ottoman Turkish based on Arabic alphabet |
|
| 3) |
Comprehending basic letters of Ottoman Turkish writing sysytem |
|
| 4) |
Letter groups. Combination of letters. Letters which are combined and which are not combined |
|
| 5) |
Vocals, harekes and signs. The letters which are pronounced long. |
|
| 6) |
Yalnızız |
(Peyami Safa, Muharrem Ergin, Osmanlıca Dersleri, İstanbul 1975, s. 46-48’den) |
| 7) |
Miskinler Tekkesi |
(Reşat Nuri Güntekin, Muharrem Ergin, Osmanlıca Dersleri, İstanbul 1975, s. 42-44’den) |
| 8) |
Belirlilik takısı, Şemsi ve Kameri harfler. Gramer: İsm-i fail, İsm-i Mef’ul |
|
| 9) |
Üsküdar ve Boğaziçi Mesireleri
|
(Ali Rıza, 13. Hicrî Asırda İstanbul Hayatı) |
| 10) |
Üsküdar ve Boğaziçi Mesireleri
|
(Ali Rıza, 13. Hicrî Asırda İstanbul Hayatı) |
| 11) |
Hıdrellez Günü Haydarpaşa Çayırı
|
(19. yüzyıl, Tarik’ten) |
| 12) |
Hıdrellez Günü Çürüklük
|
(19. yüzyıl, Tarik’ten). Arapça ay adları. |
| 13) |
İstanbul’un fethi
|
(Âşık Paşazade Tarihi’nden, İstanbul 1332) |
| 14) |
Milli Mücadele Başlarken
|
(Atatürk, Nutuk, İstanbul 1927) |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
