ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EEE4931	Special Topics in Electrical and Electronics Engineering I	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ŞEREF KALEM
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to review the latest developments in electrical engineering. Topics may include but are not limited to image and video processing, speech processing, telecommunications, wireless networks, biomedical engineering. The students will conduct a literature survey on recent papers in a selected research topic and will present their results to the class. Students will also have an opportunity to discuss with local guest speakers.

Learning Outcomes

The students who have succeeded in this course;
1. Search for the recent papers
2. Review the recent papers
3. Identify the important articles about hot topics in the field
4. Identify the areas of controversy among research results if possible
5. Report the results of the literature review as a technical document
6. Present the results of the literature review in class
7. Discuss with local guest speakers

Course Content

Introduction to Special Topics in Electrical Engineering, guest speaker presentations, literature review, student presentations, writing a technical report

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Special Topics in Electrical Engineering
2)	Guest speaker presentation
3)	Guest speaker presentation
4)	Guest speaker presentation
5)	Guest speaker presentation
6)	Guest speaker presentation
7)	Guest speaker presentation
8)	Student presentation
9)	Student presentation
10)	Student presentation
11)	Student presentation
12)	Student presentation
13)	Student presentation
14)	Student presentation

Sources

Course Notes / Textbooks:	NA
References:	NA

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	1	% 30
Presentation	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Homework Assignments	1	25	25
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2