SOC1051 Introduction to PhilosophyBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
SOC1051 Introduction to Philosophy Spring 3 0 3 7
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. AYŞE NİLÜFER NARLI
Course Lecturer(s): Instructor TUĞRUL ÖZKARACALAR
Dr. Öğr. Üyesi KAYA AKYILDIZ
Recommended Optional Program Components: "."
Course Objectives: The aim of this course is to describe the foundations of philosophy. The course gives due attention to specific philosophical questions related to the relationship between the idea of self that emerges in modernity along with the scientific worldview, on the one hand, and social structures in general, on the other.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course will be able to:

(1)Identify various conceptual approaches to philosophy

(2)Describe major theories about knowledge

(3)Acquire conceptual and analytical thinking related to
philosophy

(4)Develop to apply theoretical ideas to social science

(5) Develop to build micro and macro link in analyzing philosophy by using several theories

Course Content

In this course specific philosophical questions related to the relationship between the idea of self that emerges in modernity along with the scientific worldview, on the one hand, and social structures in general, on the other will be taught.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) What is Philosophy? [Craig, chp. 1]
3) What Should I Do? [Craig, chp. 2]
4) How Do We Know? [Craig, chp. 3]
5) How Do We Know? [Craig, chp. 3]
6) Course review and homework submission Homework submission
7) What I am? [Craig, chp. 4]
8) Some Themes [Craig, chp. 5]
9) Of “isms” [Craig, chp. 6]
10) Some High Spots [Craig, chp. 7]
11) Some High Spots [Craig, chp. 7]
12) Assignment Presentation Assignment presentation (oral)
13) Homework submission Homework submission
14) Assignment Presentation Assignment Presentation (Oral) continue from the 12th week

Sources

Course Notes / Textbooks: Edward Craig, “Philosophy – A Very Short Introduction”, Oxford University Press, 2002
References:
* William Outhwaite, “The Philosophy of Social Science”, in: Bryan S. Turner, The Blackwell Companion to Social Theory”, pp. 47-70.

Additional readings will be announced.
Haftalık ek okumalar duyuralacaktır.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 2 % 20
Presentation 1 % 10
Midterms 1 % 20
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 5 70
Presentations / Seminar 1 10 10
Homework Assignments 2 20 40
Midterms 1 2 2
Final 1 3 3
Total Workload 167

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2