| Week |
Subject |
Related Preparation |
| 1) |
Course introduction, Curriculum description, Introduction to e-commerce. |
|
| 2) |
Introduction to e-commerce, definition, scope and basic statistics of e-commerce, E-commerce and Traditional Commerce, History of E-Commerce, Importance of EDI, features and benefits, Effects, Challenges and Limitations of E-Commerce, Supply chain management & E-Commerce, E-Commerce infrastructure. |
|
| 3) |
Basic concepts and business models in e-commerce: Business to Business, Business to Customers, Customers to Customers, Business to Government, Business to Employee, E-Commerce strategy, Factors affecting successful e-commerce. |
Deadline to form the groups and inform the instructor. |
| 4) |
Marketing strategies and E-Commerce: Website - Website components, Concept and Design website for E–Commerce,
Corporate Website – Portal – Search Engine – Internet Advertising, the emergence of the Internet as a competitive advertising media, Internet advertising models , Mobile Commerce.
|
|
| 5) |
E-Commerce Security and Payment Systems Prepaid and Postpaid payment systems, e– cash, e check, Smart Card, Credit Card |
|
| 6) |
Digital marketing, Digital transformation framework: Digital transformation pyramid: Business model/business strategy Corporate execution/business model, operations, enabling technologies, Artificial intelligence, Industry 5.0 |
|
| 7) |
Quiz |
Topics covered between the 1st and 6th weeks should be studied. |
| 8) |
Internet marketing, purpose of Internet marketing. Purposes of internet marketing communication. Internet marketing, purpose of Internet marketing. Purposes of internet marketing communication |
|
| 9) |
Digital Marketing Channels in E-Commerce , Mobile Marketing |
|
| 10) |
Effect of Social Media on E-Commerce, Influencer Marketing |
|
| 11) |
Consumer Behavior Market Research and Advertising |
|
| 12) |
Permission Marketing and Customer Relationship Management in E-Commerce |
|
| 13) |
Presentation |
|
| 14) |
Presentation |
|
| Course Notes / Textbooks: |
Kalakota, Ravi, “Frontiers of Electronic Commerce”, 2004, Addison – Wesley, Delhi.
Rayport, Jeffrey F. and Jaworksi, Bernard J, “Introduction to E–Commerce”, 2003,
E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 110-117
|
| References: |
Lecturer's Slides |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
|
| 4) |
To be able to follow and interpret innovations in the field of advertising |
|
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
|
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
|
| 7) |
To recognize and understand all the dynamics within the field of advertising |
|
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
