ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LAW3007	Drafting Contracts I	Spring	0	2	1	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Prof. Dr. ZAFER KAHRAMAN
Recommended Optional Program Components:	None
Course Objectives:	This course provides an in-depth exploration of the principles and practices of contract drafting. Students will learn how to create clear, concise, and enforceable contracts through a combination of theoretical instruction and practical exercises. Emphasis will be placed on understanding legal requirements, addressing potential issues, and mastering the language of contracts.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course will:
1. Understand the fundamental principles of contract law.
2. Develop skills to draft clear and enforceable contracts.
3. Learn to identify and address common contractual issues.
4. Gain proficiency in using standard contractual clauses.
5. Enhance ability to review and revise existing contracts.

Course Content

1. Overview/Translating the Business Deal into Contract Concepts
2. The Building Blocks of Contracts: The Seven Contract Concepts (1): Representations & Warranties, Covenants and Rights
3. The Building Blocks of Contracts: The Seven Contract Concepts (2): Conditions, Discretionary Authority, and Declarations
4. Drafting a Contract’s Parts (Overview)
5. Introductory Provisions & Definitions
6. Action Sections & Closing-Related Provisions
7. Endgame, Boilerplate Provisions & Signatures
8. Midterm
9. Drafting Termination & Renewal Clauses, Handling Disputes
10. Drafting Confidentiality Agreements, Non-Disclosure Agreements (NDAs)
11. Drafting Force Majeure & Hardship Clauses
12. Drafting Indemnity, Limitation of Liability & Risk Allocation Clauses
13. Vitiating Factors & Remedies for breach of contract
14. Dispute Resolution Mechanisms

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview/Translating the Business Deal into Contract Concepts
2)	The Building Blocks of Contracts: The Seven Contract Concepts (1): Representations & Warranties, Covenants and Rights
3)	The Building Blocks of Contracts: The Seven Contract Concepts (2): Conditions, Discretionary Authority, and Declarations
4)	Drafting a Contract’s Parts (Overview)
5)	Introductory Provisions & Definitions
6)	Action Sections & Closing-Related Provisions
7)	Endgame, Boilerplate Provisions & Signatures
8)	Midterm
9)	Drafting Termination & Renewal Clauses, Handling Disputes
10)	Drafting Confidentiality Agreements, Non-Disclosure Agreements (NDAs)
11)	Drafting Force Majeure & Hardship Clauses
12)	Drafting Indemnity, Limitation of Liability & Risk Allocation Clauses
13)	Vitiating Factors & Remedies for breach of contract
14)	Dispute Resolution Mechanisms

Sources

Course Notes / Textbooks:	Ders notları derste öğrencilere verilecektir.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	26
Study Hours Out of Class	13	78
Midterms	1	2
Final	1	2
Total Workload		108

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2