ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TLT2007	Immunology Laboratory	Spring	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor ZEYNEP GÜL
Course Lecturer(s):	Instructor ZEYNEP GÜL
Recommended Optional Program Components:	Laboratory
Course Objectives:	The working principle of the human immune system and applied in medical laboratories the introduction of serological tests To teach the principles and practices.

Learning Outcomes

The students who have succeeded in this course;
At the end of this course the student;
1 monoclonal antibody technology and applications in the lab knows.
2 Kemilüminesan used in areas where you know and work with biyoanalizör.
3 types of FA and knows the basic principles of the method, the laboratory will use the system.
4 types of IUD and knows the basic principles of the method, the laboratory will use the system.
5 ELISA method kind of know the basic principles and laboratory systems
uses.
6 Immunological methods are able to learn basic information about the devices and the basic manual
uses.

Course Content

ELISA method, RIA, IFA method, monoclonal antibody technology, cellular immunity

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The basic principles of immune	None
2)	Humoral immunity	None
3)	Humoral immunity	None
4)	Agglutination based methods	None
5)	Methods based on precipitation	None
6)	ELISA method	None
7)	RIA Method	None
8)	IFA Method	None
9)	Monoclonal antibody technology	None
10)	Monoclonal antibody technology	None
11)	chemiluminescence immunoassay method in	None
12)	Flow cytometry	None
13)	Education ELISA I (preparation kit) ELISA applications I	None
14)	Education ELISA II (Washer use) ELISA applications II	None

Sources

Course Notes / Textbooks:	Ders notları haftalık verilecektir. Course contens will be delived weekly.
References:	İnternet Internet

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Homework Assignments	1	% 10
Midterms	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	10	3	30
Homework Assignments	1	14	14
Midterms	1	1	1
Final	1	2	2
Total Workload			75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2