| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course.
Revision of the 1st semester.
|
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 2) |
Urok 8: 1. Grammar: • parts of speech;• Numerals (100-1000) second conjugation verbs in present tense. 2..Reading. "Moscow is the capital of Russia". |
|
| 3) |
Urok 8: 1.Grammar: • structure of complex sentence. 2.Conversation: «My City». |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 4) |
Urok 8: 1. Grammar. • the imperative; • prepositional case in the sense of place; • the value of prepositions В, НА.
2.Reading «Excursion to the Kremlin».
|
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 5) |
Urok 8: Revision before quiz 1. Quiz 1 |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 6) |
Urok 9. 1.Grammar: • features verb conjugation with the particle-СЯ; • comparison of the situations the use of verbs учить and учиться; • accusative nouns in the sense of direct the object. 2.Conversation «Foreign languages». |
Дорога в Россию I В.Е.Антонова, М.М.Нахабина, М.В.Сафронова,А.А.Толстых |
| 7) |
Urok 9: 1. Grammar: • accusative personal pronouns in the sense of direct the object; • . negative pronouns НИКОГО, НИЧЕГО; • infinitive after the verb ЛЮБИТЬ 2. Conversation : «What do you do in your spare time?». |
Дорога в Россию I В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 8) |
Urok 9 1. Grammar: • construction: МОЖНО + infinitive; • complex sentence with the conjunction ПОЭТОМУ.
2. Conversation : «Where can I buy souvenirs?».
|
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 9) |
Urok 10: 1.Grammar: • the past tense of the verb; • especially the use of the verb БЫТЬ in the past time; • adverbs of time; • features of the use of verbs СМОТРЕТЬ and ВИДЕТЬ.
2. Reading: «Visit to the Museum of Pushkin».
|
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 10) |
Urok 10: 1.Grammar: • verbs of motion (present tense);.• prepositional to identify modes of transportation.
2..Conversation: «Transportation».
|
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 11) |
Urok 10: 1 Grammar: • verbs of motion (past tense).
2.Reading: «Seasons».
|
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 12) |
Urok 11: 1. Grammar: • the aspects of verbs (perfective and imperfective), • the use of aspects (past tense). 2. Speech samples:Что ты читал вчера? |
В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 13) |
Revision |
Дорога в Россию I В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 14) |
Revision before the Final Exam. |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
| 15) |
Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
