| Week |
Subject |
Related Preparation |
| 1) |
Introduction to biostatistics
Lab: Introduction to SPSS and MATLAB environments; data entry, variable definition, and basic navigation. |
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| 2) |
Descriptive Statistics
Lab: Descriptive analysis in SPSS using summary tables, histograms, and boxplots. |
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| 3) |
Probability Theory
Lab: Generating and visualizing probability distributions in MATLAB |
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| 4) |
Sampling Distributions and the Central Limit Theorem
Lab: Simulating sampling distributions and demonstrating the CLT in MATLAB with histograms and QQ-plots.
|
|
| 5) |
ANOVA
Lab: Performing one-way ANOVA in SPSS; boxplots and post-hoc test outputs. |
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| 6) |
The Special Case of Two Groups: the t test
Lab: Independent and paired t-test implementation in SPSS; visualizing group differences with plots. |
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| 7) |
Contingency tables, Chi Square Test, z-test
Lab: Creating contingency tables in SPSS; running Chi-Square and z-tests; clustered bar charts. |
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| 8) |
Fisher Exact Test, Relative Risk, Odds Ratio
Lab: Calculating Fisher’s Exact Test, relative risk, and odds ratio; CI whisker plots.
|
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| 9) |
Power and Sample size
Lab: Power analysis tools; generating power curves based on effect size and sample size. |
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| 10) |
Paired t-test, Repeated Measures of Analysis of Variance, McNemar's Test
Lab: Running repeated measures ANOVA and McNemar’s test in SPSS; plotting interaction effects. |
|
| 11) |
Nonparametric Tests: Mann-Whitney Rank-Sum Test, Wilcoxon Signed-Rank Test
Lab: Conducting Mann-Whitney U and Wilcoxon Signed Rank tests in SPSS; rank distribution plots. |
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| 12) |
Nonparametric Tests: Kruskal-Wallis Test, Friedman Test
Lab: Applying Kruskal-Wallis and Friedman tests in SPSS; aligned rank plots. |
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| 13) |
Confidence Intervals
Lab: Calculating confidence intervals for means and proportions in SPSS; plotting mean with CI error bars.
|
|
| 14) |
Correlation and Regression
Lab: Computing Pearson and Spearman correlations, running simple regression in SPSS; scatter plots with regression lines. |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
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| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
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| 4) |
To be able to follow and interpret innovations in the field of advertising |
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| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
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| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
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| 7) |
To recognize and understand all the dynamics within the field of advertising |
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| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
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