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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC3006	Qualitative Methods in Sociology	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AYŞE NİLÜFER NARLI
Course Lecturer(s):	Assoc. Prof. ULAŞ SUNATA ÖZDEMİR Prof. Dr. AYŞE NİLÜFER NARLI Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	"."
Course Objectives:	The best way to learn qualitative methods in sociology is to apply them. Thus, the greater part of this course involves doing qualitative research and discussing research issues and questions with each other. As outlined below, the requirements for this course revolve around conducting a research project on a topic of interest to you.

Learning Outcomes

The students who have succeeded in this course;
1) Recall methodology of social sciences
2) Defend ethical and political issues in social research
3) Discuss non-survey data collection techniques
4) Apply non-survey data collection techniques
5) Construct qualitative research design
6) Analyze qualitative data without using software
7) Analyze qualitative data by means of at least one computer aided analysis

Course Content

This course is designed as an introduction to basic issues on the practice and problems of qualitative research methods including alternative methodological approaches in sociology. In the course, we will discuss the non-positivist methodological issues (i.e. interpretative social research, critical social research, feminist and post-modernist approaches) and their analysis (i.e. expressed as words, pictures, objects, videos). Afterwards we will devote our time to ethical and political concerns in social research. Participant observation, field research techniques, historical and comparative analysis, focus group, interview techniques, content analysis, oral history (life history) analysis are the main topics that we plan to cover throughout the semester.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The Meanings of Methodology- Introduction to the Course: Going over the Syllabus
2)	The Meanings of Methodology- Remembering Methodology of Social Sciences
3)	The Meanings of Methodology Remembering Methodology of Social Sciences (cont.)
4)	Ethical and Political Issues in Social Research
5)	Non-Survey Data Collection Techniques- Document Study and Experimental Research
6)	Non-Survey Data Collection Techniques- FILM&FILM REVIEW: “Das Experiment” “The Experiment”
7)	Qualitative Research Design
8)	Qualitative Research Design: Field Research
9)	Qualitative Research Design: Interview Studies
10)	Analyzing Qualitative Data
11)	Analyzing Qualitative Data: Historical and Comparative Research and Oral History / Life History Techniques
12)	Analyzing Qualitative Data: Workshop on the use of a computer program (MaxQDA or Atlas.ti) for coding, sorting, and analyzing qualitative data
13)	Analyzing Qualitative Data: Workshop continued
14)	Writing for Sociologists and Final Discussion

Sources

Course Notes / Textbooks:

Course reader will be given weekly

References:

Atlas.ti. Atlas.ti v.5.0 User’s guide and reference. 2004.
Bailey, Kenneth D.. Methods of Social Research. New York: Free Press; London: Collier Macmillan, 1987.
Boeije, Hennie. Analysis in Qualitative Research. London: SAGE, 2010.
Ely, Margot. Ed. Doing Qualitative Research: Circles within Circles. London, NY: Falmer Press, 1991.
Heaton, Janet. Reworking Qualitative Data. London: SAGE, 2004.
Laine, Marlene de. Fieldwork, Participation and Practice. London: SAGE, 2000.
May, Tim. Ed. Qualitative Research in Action. London: SAGE, 2002.
Neuman, Lawrence W.. Social Research Methods: Qualitative and Quantitative Approaches. Boston: Allyn and Bacon, 1991.
Silverman, David. Interpreting Qualitative Data: Methods for Analyzing Talk, Text and Interaction. London: SAGE, 2007.
Warren, Carol A.B., and Tracy X. Karner. Discovering Qualitative Methods: Field Research, Interviews, and Analysis. Oxford University Press, 2005.
Weisss, Robert Stuart. Learning from Strangers: The Art and Method of Qualitative Interview Studies. NY: Free Press, 1995.
http://www.qualitative-research.net

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	12	% 7
Laboratory	2	% 3
Field Work	3	% 30
Homework Assignments	2	% 20
Midterms	1	% 10
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	2	3	6
Field Work	3	10	30
Study Hours Out of Class	14	3	42
Presentations / Seminar	1	3	3
Homework Assignments	2	5	10
Midterms	1	2	2
Final	1	2	2
Total Workload			137

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2