The students who have succeeded in this course;
1) Define the concept of sustainability,
2) Understand the causes of climate change from different dimensions,
3) Discuss the effects of climate change from sociological, cultural and psychological perspectives,
4) Analyze the challenges faced by climate scientists in communicating climate change,
5) Discuss the theoretical foundations of climate change communication,
6) Analyze case studies on climate change communication,
7) Learn climate change communication tools: visuals, storytelling, games, movies, events, advertisements, advocacy, new media,
8) Have information about climate change activism.
|
| Week |
Subject |
Related Preparation |
| 1) |
Message in climate change communication: emotions, frames, storytelling |
|
| 2) |
An overview of the concept of sustainability, climate change as a sustainability problem |
|
| 3) |
An in-depth look at climate change: Causes; results; cultural, psychological and social perspectives
Progress on a global level: understanding why global agreements are important; examining the UNFCCC, the Paris Agreement, the IPCC
|
|
| 4) |
What can we do for a more sustainable world?
Calculating carbon footprint
In-class activity |
|
| 5) |
What is communication?
Disciplines related to climate change communication: Environmental communication, risk communication, science communication
In-class activity |
|
| 6) |
Source in climate change communication: A view from the point of view of scientific organizations/people, companies, NGOs and governments. |
|
| 7) |
Message in climate change communication: emotions, frames, storytelling |
|
| 8) |
Midterm exam |
|
| 9) |
Receiver in climate change communication: Who is the target audience in climate crisis messages, how is it determined?
In-class activity |
|
| 10) |
Channels in climate change communication: traditional and social media, events, movies, advertisements, games |
|
| 11) |
Climate activism |
|
| 12) |
Communicating about climate change through art and science |
|
| 13) |
Climate change and creativity |
|
| 14) |
Review for the final exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
3 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
3 |
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
3 |
| 4) |
To be able to follow and interpret innovations in the field of advertising |
1 |
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
5 |
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
3 |
| 7) |
To recognize and understand all the dynamics within the field of advertising |
2 |
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
