ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PSY4058	Psychology of Gender	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assist. Prof. BAHAR TANYAŞ
Course Lecturer(s):	Assist. Prof. DORUK UYSAL İRAK Assist. Prof. BAHAR TANYAŞ
Recommended Optional Program Components:	"."
Course Objectives:	The Psychology of Gender course provides an overview of theories and research on gender in psychology. Stereotypes about gender, theories of gender differences, and sexual identity development across the lifespan will be discussed. The course will also focus on research on sexual differences in different areas of life such as cognitive skills, emotions, relationships, school, career and work, health, stress, and psychopathology.

Learning Outcomes

The students who have succeeded in this course;
1. Be familiar with the definition as well as construction of gender across cultures
2. Be familiar with the history of gender research as well as research methods used to study questions related to gender
3. Explain gender stereotypes, and gender roles assigned to males and females
4. Be familiar with sex differences and similarities in social and cognitive domains
5. Explain how theories account for gender differences in different domains of life
6. Explain gender differences in health behavior, mental health
7. Explain gender-related problems in working life
8. Appreciate how gender as a category shapes human behavior

Course Content

Main topics that will be covered in this class are,definition, philosophical and political issues surrounding gender,gender role attitudes,sex-related comparisons: observations,sex-related comparisons: theory, achievement, communication, friendship,romantic relationships,work roles and health. Teaching methods of the course are lecture, reading, problem solving, discussion.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Definition, Philosophical and Political issues Surrounding Gender
2)	Methods and History of Gender Research
3)	Gender role Attitudes
4)	Sex-related Comparisons: Observations
5)	Review
6)	Sex-related Comparisons: Theory
7)	Achievement
8)	Midterm
9)	Communication
10)	Friendship
11)	Romantic Relationships
12)	Sex Differences in Health Relationships and Health
13)	Work Roles and Health
14)	Mental Health

Sources

Course Notes / Textbooks:	Helgeson, V. (2011). The Psychology of Gender. New Jersey: Pearson. Brannon, L. (2011). Gender. Psychological Perspectives.Boston MA: Pearson
References:	"."

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	5	60
Homework Assignments	1	13	13
Midterms	1	13	13
Final	1	20	20
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2