ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN4503	Introduction to IT Services Management	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. TAMER UÇAR
Course Lecturer(s):	Prof. Dr. ADEM KARAHOCA
Recommended Optional Program Components:	None
Course Objectives:	Foundations in IT services course provides an overview of IT Services. Topics include enterprise systems management (ESM), which is the complete and total management of a company's IT elements and/or environment. IT services, or ESM, involves two categorizations: infrastructure management -the discipline regarding services responsible for maintaining and managing the IT elements in an environment, and relationship management -the discipline containing the services that are customer facing in relation to their IT infrastructure.

Learning Outcomes

The students who have succeeded in this course;
1. Define computing infrastructure fundamentals
2. Analyze IT services
3. Define event and fault management
4. Describe problem, change and configuration management
5. Analyze asset management
6. Define security and network management
7. Define storage, workload, backup and recovery management
8. Analyze business process management fundamentals
9. Describe business process management supporting infrastructure

Course Content

The course content is composed of the basics of computing infrastructure, introduction to it services, event and fault management, problem, change and configuration management, asset management, security and network management, storage, workload, backup and recovery management, business process management fundamentals, business process management supporting infrastructure.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Computing Infrastructure Overview
2)	Introduction to IT Services
3)	Event & Fault Management
4)	Problem, Change and Configuration Management
5)	Asset Management
6)	Security and Network Management
7)	Storage, Workload, Backup and Recovery Management
8)	Storage, Workload, Backup and Recovery Management / Midterm I
9)	Business Process Management Fundamentals
10)	Business Process Management Supporting Infrastructure
11)	Case Study Presentations
12)	Case Study Presentations / Midterm II
13)	Case Study Presentations
14)	Project Presentation

Sources

Course Notes / Textbooks:	Rob Addy, Effective IT Service Management: To ITIL and Beyond, Springer OGC- ITIL v3 references library– Service Design, Transition, Operation, Strategy, Continual Service Improvement.
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 10
Homework Assignments	2	% 10
Midterms	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	3	6	18
Quizzes	2	3	6
Midterms	2	15	30
Final	1	17	17
Total Workload			113

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2