| Week |
Subject |
Related Preparation |
| 1) |
Identification theories |
|
| 2) |
Exploring identification with selected films |
Watching the following films:
- Play it again, Sam
- Being John Malkovich
- Hayallerim Aşkım ve Sen |
| 3) |
Identification and Aristotle's theoratical writings, discussing on catharsis concept |
|
| 4) |
the politics of representation and identification in the genre melodrama |
|
| 5) |
The process of identification in melodramas. Analysis of Dougles Sirk's film 'Imıtation of Life' |
|
| 6) |
Exploring of Metz's thought in terms of Lacan's concept of the mirror stage |
Readings on Lacan and Metz |
| 7) |
Elaborating the concept of identification and analysing a film though the concept. |
|
| 8) |
Yabancılaşma ve Brehtyen Estetik |
|
| 9) |
The impact of Brecht on Godard |
Film Screening; Le Mepris by Godard |
| 10) |
Impacts of Brechtian structure on cinema |
Watching Lars von Trier's Dogville |
| 11) |
The masculine gaze and identification in cinema, Laura Mulvey readings |
Watching Hitchcock's Rear Window |
| 12) |
Identification and queer cinema |
Watching Almadovar's Todo Sobre mi Madre |
| 13) |
Hybrid identities, identification and accented cinema |
|
| 14) |
General overview and analysis over films |
|
| Course Notes / Textbooks: |
|
| References: |
1. An Accented Cinema, Naficy, 2001
2. Bertolt Brecht, Lellis, 1982Brecht'i Anlamak, Benjamin, 2004
3. Melodram ve Anlam, Klinger, 1994
4. Film theories, A. Dudley, 2000
5. Poetica, Aristoteles, 2011
6. Visual Pleasure and Narrative Cinema, Mulvey
7. Narration in Fiction Film, Bordwell, 1985 |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
