| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
| Course Lecturer(s): |
Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
|
| Recommended Optional Program Components: |
Lind, R. An (2009). Race/Gender/Media: Considering Diversity Across Audiences, Content, and Producers
ISBN-10: 0205537359 |
| Course Objectives: |
Discrimination is one of the main and deepest problems of today’s media as it is also a main problem for all societies. On the other hand, diversity is one of the most popular concepts in media. Focusing on media’s role on creating and distributing stereotypes and cultural images, this course aims to inform students about major theories on media, diversity and discrimination issues, to develop a critical perspective on media coverage and to be an occasion for students to deeply discuss about current media content. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course |
|
| 2) |
Key concepts: stereotypes, discrimination, media pluralism and diversity |
|
| 3) |
Cultural diversity and minority groups 1: race and ethnicity |
|
| 4) |
Cultural diversity and minority groups 2: religion and ethnicity |
|
| 5) |
Discussion: Fact-Checking 101 |
|
| 6) |
Peace studies: Structural and cultural violence |
|
| 7) |
Gender studies part 1: image, role and social conditions of women
Gender studies part 2: representation of LGBTQI+ and sexual orientation |
|
| 8) |
People with disabilities and age discrimination
Media representation of children and young people |
|
| 9) |
Media pluralism and diversity |
|
| 10) |
Media pluralism 2.0: Digital threats and democracy
|
|
| 11) |
Discussion: Can an algorithm be racist? |
|
| 12) |
Presentations |
|
| 13) |
Presentations |
|
| 14) |
Review of the term |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
