ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV2015	Computer for Media Arts	Spring	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Course Lecturer(s):	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components:	Digital Image Processing
Course Objectives:	This course introduces computer technology and certain software that the students will employ in order to implement their creative projects in various media and formats.

Learning Outcomes

The students who have succeeded in this course;
1. Demonstrate familiarity with the digital technology used.
2. Find effective solutions to technical problems.
3. Find effective technical solutions to aesthetic problems.
4. Gain proficiency in use of computer technology and culture.

Course Content

WEEK 1- Introduction, overview of the syllabus, review of the course content and expectations from the students
WEEK 2- General Presentation about the computer technology for art and communication. History of Computers.
Class activity: Present your interaction with computers.
WEEK 3- Computer graphics: Hardware/software
Class activity: Present your interaction with computers.
P1: Scanogram/scanography
WEEK 4- Computer graphics: Compression formats
P1: Scanogram/scanography / Compositing an image- bitmap
WEEK 5- Color system Models
P2: Cinemagraph
WEEK 6- Net art
WEEK 7- Classwork:Vector-based graphics
WEEK 8- Classwork:Vector-based graphics
WEEK 9- Classwork:Vector-based graphics
WEEK 10- Classwork: Moving image
WEEK 11- Classwork: Moving image
WEEK 12- Classwork: Moving image
WEEK 13- Classwork: Moving image
WEEK 14- Course Portfolio Presentations/ Blog

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction,overview of the syllabus, review of the course content and expectations from the students
2)	General Presentation about the computer technology for art and communication.History of Computers.	Present your interaction with computers.
3)	Hardware	P1: Scanogram/scanography: Show Me the Money
4)	Software, Computer Generated Graphics: Bitmap & Vector	P2: Me, Myself, I in My Room
5)	Cinemagraph/ Compression formats	P3:The Confessions’ Loop
6)	Vector-based graphics/ Color System Models	P4: Animated portrait: Beauty and the Beast
7)	Video	P5:Print to Motion
9)	Net art and social media	P6: Something to click!
10)
11)	Moving image	P5: Film title
12)
13)
14)	Course Portfolio Presentations

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	3	% 30
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2